According to reports, the model has a new gig as entrepreneur. 

<a href="https://www.lofficielusa.com/pop-culture/hailey-bieber-wedding-dress-2019" target="_blank">Hailey Bieber&#39;s</a>&nbsp;much-anticipated beauty brand finally seems to be on its way, as&nbsp;the model&nbsp;is now&nbsp;<a href="https://www.lofficielusa.com/wellness/celebrity-CBD-lines-products-to-shop" target="_blank">latest celebrity</a> to hint that she will be entering the beauty and wellness space. According to reports from <a href="https://www.tmz.com/2021/02/02/hailey-bieber-rhode-beauty-products-trademark-justin-drew-middle-name/" target="_blank">TMZ</a>, Bieber just signed legal documents seeking the rights to &quot;Rhode,&quot; the model&#39;s middle name and also the name of her upcoming beauty brand.

This isn&#39;t the first time Bieber has filed a trademark for a brand of her own. She tried to register her previous idea, Bieber Beauty, in 2019, but husband <a href="https://www.lofficielusa.com/film-tv/justin-bieber-documentary-series-seasons-review" target="_blank">Justin Bieber</a> <a href="https://wwd.com/fashion-news/fashion-scoops/hailey-bieber-beauty-line-rejected-justin-bieber-1203205164/">beat her to the punch</a> with his fragrance&nbsp;line dating back to 2010. Although Bieber has yet to make an official announcement about Rhode, the fledgling beauty brand&nbsp;already seems to have&nbsp;its own <a href="https://www.instagram.com/rhode/">Instagram account</a>.

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There are no posts yet, but Rhode&#39;s IG has already amassed over 15,000 followers. The year 2021 is also in the description, hinting that the brand may launch soon.

Rhode wouldn&#39;t be Bieber&#39;s first foray into the world of beauty. She has already launched a makeup collection under the Australian makeup brand ModelCo&nbsp;and served as ambassador for L&#39;Or&eacute;al. The model&nbsp;is also currently the face of BareMinerals.

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Hailey Bieber is Launching a Beauty Brand

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