Inside the $178,000 "Everyone Wins" Oscars Gift Bag
Not all lucky nominees will take home an Oscar at the 2024 Academy Awards, but the six-figure Oscars gift bag surely helps a loss sting less.
Even Oscars losers can be winners with the over-the-top six-figure Oscars gift bags. Every year, cinema buffs all around the world look forward to the annual Academy Awards to see which actors, directors, screenwriters, and films will clinch a coveted Oscar statuette for their latest work. On the other hand, seasoned fashion lovers eagerly anticipate Hollywood’s red carpet ensembles for their stunning beauty and style moments. But beyond the glamour, we also anticipate the viral (and sometimes heated) moments to talk about on social media. As the winners are revealed, the world debates which actors and films deserved a win and which were totally robbed. It’s practically a pop culture national holiday.
But just because only a lucky few get to take home an Oscar doesn’t mean nominees are at a total loss and go home empty-handed at the end of the night. While a nomination is an achievement in and of itself, the Oscars gift bags surely make the losses sting much less. Since 2002, Distinctive Assets, a Los Angeles-based marketing company, has been distributing luxurious gift bags to all Oscar nominees, hence the name “Everyone Wins” Nominee Gift Bags.
Why does it matter? Well, for starters, this isn’t just your ordinary gift bag—each one is almost as prestigious as an Oscar itself. According to The Hollywood Reporter, the luxe gift bags were valued at $225,000 in 2020, marking the highest value ever distributed by Distinctive Assets for the Academy Awards. For the 2024 Oscars, the contents are valued at $178,000, with about 60 items, including a $50,000 trip to Chalet Zermatt Peak in the Swiss Alps, a three-day trip to Saint-Barth Paradise, and a seven-day wellness retreat to Golden Door in California.
Beyond the all-expenses-paid luxury trips, each nominee will also receive a bundle of skincare products from Miage and INSTYTUTUM, a home management project from Maison Construction, a wine fridge from Thor Kitchen, a $10,000 microneedling treatment from Potenza RF, and a wellness consultation with Dr. Nayan Patel, to name just a few.
“We are humbled that our ‘Everyone Wins’ Nominee Gift Bag continues to garner worldwide media attention and spark conversation,” said Distinctive Assets founder Lash Fary in a release. “While our gifts may be famous for being fun, fabulous, and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs, and companies who give back. This is celebrity marketing with a mission,” Fary added.
Only time will tell what next year's Oscars gift bag will bring.
Among the lucky nominees who will take home these luxe Oscars gift bags are Bradley Cooper, Ryan Gosling, Cillian Murphy, America Ferrera, Emma Stone, and Emily Blunt.
