L'OFFICIEL's global shopping survey reveals that gold reigns as the most luxe material.

<a href="https://www.lofficielusa.com/shopping/mens-shopping-accessory-trends-gucci-loewe" target="_blank">Statement pieces</a> can make an outfit, but jewelry that transcends trends can be worn endlessly.&nbsp;As we begin the new year, shoppers&nbsp;see each piece as a commitment. With fashion enthusiasts wanting to invest in keepsakes rather than simply keep up with trends, <a href="https://www.lofficiel.at/en/Jewellery%20&amp;%20Watches/editorial-the-new-gold" target="_blank">gold is making a strong impression</a>. In L&#39;OFFICIEL&#39;s&nbsp;latest global shopping survey, which asked women around the world to weigh in on their jewelry favorites of the season, the chic and classic appeal of gold accessories resonated most strongly. Globally, 75 percent of survey takers preferred golden to any other metal hue, with Americans and Parisians remaining notably loyal to the metal. Additionally, when it came down to a choice between yellow and white gold, a vast majority of participants selected yellow.&nbsp;

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Most&nbsp;American shoppers expressed a love for traditional pieces from heritage brands, like a stunning gold <a href="https://www.lofficielusa.com/fashion/best-of-cartier-jewelry-watch-shopping" target="_blank">Cartier</a> watch. Similarly, Parisians, known for their <a href="https://www.lofficielusa.com/shopping/womens-shopping-trends-handbags-instagram-celine" target="_blank">casual-chic style</a>, selected timeless, classic yellow gold pieces well suited for transitioning from <a href="https://www.lofficielusa.com/laliste/instant-classic-for-day-and-night" target="_blank">day to night</a>.&nbsp;Overall, staple luxury looks like quality gold and <a href="https://www.lofficielusa.com/shopping/diamonds-marilyn-monroe-kylie-jenner-shopping">clear diamonds</a>.

With micro trends constantly changing, those looking to invest in jewelry are selecting pieces that will never go out of fashion. A touch of gold on the wrist in the form of a Louis Vuitton monogram bangle or understated timepiece adds just the right amount of shine. From <a href="https://www.lofficielusa.com/fashion/personalized-jewelry-trend-meghan-markle-kate-middleton" target="_blank">Meghan Markle&#39;s charm pendant</a> to&nbsp;<a href="https://www.lofficielusa.com/fashion/kendall-jenner-russell-james-summer-cover-2019" target="_blank">Kendall Jenner&#39;s</a>&nbsp;sleek linked bracelet, gold is a favorite among celebrities, too. Chic styles are also seen on the runways, with gold bangles and baubles appearing on their own or stacked together.

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For Female Shoppers, Gold is Still King

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