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14 Scandinavian Brands to Shop the Scandi Girl Look

With Copenhagen Fashion Week on our minds, explore some of the biggest Scandi brands to shop now. 

scandi brand fashion copenhagen fashion week street style
CPHFW Fall/Winter 2024 street style. Photo courtesy of Getty Images.

A spotlight has been cast on Scandinavian fashion in recent years. The popularity of Scandi fashion trends, street style, and influencers like Matilda Djerf have brought different fashion trends to the forefront of everyone's mind. Fashion and trend obsessions with Scandi minimalism, simplicity, and playful aesthetics have cast all eyes on cities such as Copenhagen and the designers on the Copenhagen Fashion Week lineup. As another CPHFW draws to a close, get to know the many brands and designers changing the face of Scandinavian fashion here. 

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Ganni

Arguably the biggest breakout star of Scandinavian fashion is Ganni. The fan-favorite street style brand is merging Scandi, Y2K, and contemporary fashion trends with every collection. 

Ganni Silver Mid Shaft Embroidered Western Boots, $825, Ganni

clothing footwear shoe boot cowboy boot
Stine Goya

Stine Goya makes one of the most comfortable shoulder bags on the market. This rendition of the bag features a jacquard graphic pattern and metallic thread detailing throughout.

Stine Goya Julius Hobo Bag in Moirée Blue, $92, Stine Goya

Helsa

Helsa, a brand established by the Swedish model and style icon Elsa Hosk, serves as her heartfelt tribute to Scandinavia. Grounded in an earth-first philosophy, Helsa crafts impeccably designed pieces, with The Sheer Long Slip Dress serving as a statement of the seamless blend of style and comfort.

Helsa Sheer Deep V Long Slip Dress, $278, FWRD

dress formal wear evening dress fashion gown adult female person woman wedding gown
Adoore

As a brand focused on celebrating the female body, Adoore commits to designing pieces that accentuate the female silhouette. When looking for the perfect flattering fit, their pieces deliver precisely that, paired with a refreshing sense of femininity. 

Adoore Rio Dress, $180, Adoore

Tekla

Textile brand Tekla is making huge strides in the loungewear space. Known for their luxurious fabrics and playful patterns, add this Scandi pink and red robe to your wardrobe for a little morning lift. 

Tekla Venice hooded bathrobe, $225, Tekla

Eytys

Chunky sandals have been one of the hottest shoe trends for the past few years, and they aren't going anywhere. Eytys, the street style favorite brand of stars like Hailey Bieber and Emma Chamberlain, for the perfect chunky sandal. 

Eytys Blue Olympia Heels, $575, SSENSE

Light blue chunky, platform sandal.
Cecilie Bahnsen

Get a look fresh off the Paris runways from Scandi brand Cecilie Bahnsen. Known for her feminine, chic, and, at times, over-the-top designs, this dress is the perfect combination of all three. 

Cecilie Bahnsen Vilma Fil-Coupé Midi Dress, $2,611, Farfetch

Djerf Avenue

For a chic and effortlessly stylish appearance, turn to Djerf Avenue. The brand's timeless pieces not only elevate any outfit but also transform it into an elegant statement ensemble. 

Djerf Avenue Trench Coat Sand, $296, Djerf Avenue

clothing coat footwear shoe adult female person woman face riding boot
A. Roege Hove

Elevate your knitwear game with this cherry red skirt from A. Roege Hove. The contemporary and innovative knitwear brand has become known for its thin, durable, and comfortable knitwear. 

A. Roege Hove Ara Slit Skirt, $350, A. Roege Hove

Model wearing red asymetrical knit dress and red heels.
Saks Potts

You have probably seen Saks Potts's huge and colorful fur-collar leather coats on your favorite celebrities within the past few years. The brand has shown its range since gaining popularity, making them one of the biggest Scandi brands to date. 

Saks Potts Bonnie Pants, $611, Saks Potts

Model wearing white blouse and brown leather pants.
Havre Studio

Lean into the vintage look with the perfectly curated selection of blazers from Havre Studio. As seen on Hailey Bieber and Kelsey Merrit, these pieces effortlessly transition any outfit from workplace chic to dinner elegance. 

Havre Studio Green and Plaid Contrasted Blazer, $339, Havre Studio

Our Legacy

If you want to incorporate the laid-back, oversized Scandi fashion trend into your wardrobe, start with this chunky oversized sweater. The garment is shaped by its wearer and naturally distressed over time to finish the design process.

Our Legacy Navy Chunky Cotton Rib, $221, SSENSE

Black textured half-button sweater.
Hosbjerg

If you're looking to get a bit wild with your fashion, consider this abstract purple pattern suit. Style the blazer casually with jeans or with matching pants for a modern tailored look. 

Hosbjerg Line Adele Blazer in Abstract Dinner Purple, $97, Hosbjerg
Hosbjerg Line Adele Pants in Abstract Dinner Purple, $81, Hosbjerg

Stand Studio

Opt for a playful winter addition to any outfit with this emerald green faux fur short jacket. With Scandinavian simplicity at its core, Stand Studio brings minimalistic elements to an inherently fashion-forward design. 

Stand Studio Samara Jacket, $610, Stand Studio

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