These 13 brands have chosen the Hamptons as their summer 2024 destination&mdash;and we can't wait to visit their charming new stores.

For those who aren't lucky enough to jet off to the <a href="https://www.lofficielusa.com/fashion/hermes-spring-summer-2024-collection" target="_blank" rel="noopener">Mediterranean</a> coast or relax at the Caribbean's tropical islands for summer 2024, the <a href="https://www.lofficielusa.com/travel-living/beach-packing-list-for-your-hamptons-getaway-guide-the-hamptons-us" target="_blank" rel="noopener">Hamptons</a> is the perfect place to feel the sand between your toes and smell the sea salt blowing in your face while staying close enough to the city. Whether you are visiting for the weekend or spending the entire summer season there, there's always an array of fun activities to enjoy when at the <a href="https://www.lofficielusa.com/politics-culture/assouline-devotes-a-beautiful-book-to-the-hamptons" target="_blank" rel="noopener">Hamptons</a>.&nbsp;&nbsp;
And when it comes to fashion, the Hamptons is undoubtedly the place to be. Summer after summer, each town's charming main street hosts an endless flow of visitors browsing through the exclusive stores and enjoying some refreshing drinks on the busy walkside. And because we can&rsquo;t help but think about all the <a href="https://www.lofficielusa.com/fashion/plus-size-swimsuits-summer-shopping" target="_blank" rel="noopener">summer shopping</a> still ahead of us, L'OFFICIEL selected the new stores that every Hamptons fashionista must know of. From exciting store reopenings to brand new pop-ups, these are the stores you need to visit during your next Hamptons getaway.

<h2 style="text-align: center;">Veronica Beard</h2>

An inside look of the Veronica Beard East Hampton Location. Photo courtesy of Veronica Beard.

With unique coastal charm, Veronica Beard is excited to officially be opening its doors at its new East Hampton location. The new store embodies the soul of the Hamptons with a coastal-inspired interior, neutral tones, vintage pieces, and beach wall prints. The new Veronica Beard location offers shoppers a diverse selection of pieces from their signature Dickey jacket to handbags and accessories. This East Hampton location promises to provide you with the coastal shopping experience you have been dreaming of throughout the past year.
66 Newton Lane East Hampton, NY 11937

<h2 style="text-align: center;">Gucci</h2>

Gucci

As we all dream of an Italian getaway, Gucci is bringing some Mediterranean charm to the Hamptons' shoppers with the reopening of their East Hampton store. Showcasing their latest &lsquo;Gucci Lido&rsquo; summer collection, their breezy redesign is making us all embrace the summer joys with its ocean blue walls and Gucci-branded beach chairs. If you want to experience a European summer without the discomfort of an intercontinental flight, you must stop by Gucci's new East Hampton location.
17 Newtown Lane East Hampton, NY 11937

<h2 style="text-align: center;">Staud</h2>

STAUD

STAUD Sea

Inspired by the &lsquo;90s East Coast prep style and the European seaside village aesthetic, Staud felt it was only right to open up two new retail destinations in East Hampton for summer 2024. Embodying a unique sense of style blending femininity and effortlessness, the brand's summertime collection is all about mixing and matching separates for endless pairings. Staud values its shoppers' experience and is committed to bringing luxury fashion to its East Hampton locations&mdash;run, don't walk!
Staud - 66 Newtown Lane East Hampton, NY 11937
Staud Sea - 23 Newtown Lane East Hampton, NY 11937

<h2 style="text-align: center;">H&aring;ndv&aelig;rk</h2>

Handvaerk

Offering elevated casual wear crafted in maximum-quality materials, H&aring;ndv&aelig;rk is taking an enormous next step into the brand's history by opening their first-ever brick and mortar store. Located in Southampon's Main Street, this premium location holds strong sentimental value for the brand as H&aring;ndv&aelig;rk's founders, Esteban Saba and Petra Brichnacova, first met in this popular vacation town (and the rest is history). This is why, when deciding to open up their first retail store, they felt it was only right to bring it back to where it all began. Featuring exclusive in-store collections and collaborations, you won't want to miss out on visiting their highly-curated oasis this summer.
30 Main Street, Southampton, NY

<h2 style="text-align: center;">Chanel</h2>

Chanel East Hampton Location. Photo courtesy of Chanel.

It's not a Hamptons summer without Chanel's seasonal boutique in East Hampton, NY. The reopening of this Chanel store will blend the essence of the Hamptons with the French brand's timeless elegance. The boutique will be sure to feature Chanel's most wanted items and some East Hampton exclusives. If you are looking for the perfect high-luxury summer look, you have to visit the Chanel's reopened East Hampton location.
28 Newtown Lane East Hampton, NY 11937

<h2 style="text-align: center;">D&ocirc;en</h2>

Known for its modern take on flowy dresses, charming florals, and unique celebration of womanhood, D&ocirc;en is opening up its doors at Sag Harbor this summer. The brand's attention to detail shines through their new store, designed with love and intention by Nickey Kehoe, one of the house's longtime friends and collaborators. The new location features a coastal Californian design, bringing the essence of D&ocirc;en to life. If you are someone who values a transcendent shopping experience and leaving a store with a one-of-a-kind treasure, you must visit D&ocirc;en's new store location in Sag Harbor.
11 Madison St. Sag Harbor, NY 11963

<h2 style="text-align: center;">Prada</h2>

Prada

It&rsquo;s the summer of crochet for the Prada house, and those summer designs are coming alongside the re-launch of the brand's East Hampton location, featuring a brand new redesign for summer 2024. As everyone is looking for the perfect summer bag, Prada's East Hampton location is the perfect place to find it. From chic beach sandals to effortlessly cool sunnies, head out to the Prada house in East Hamptons and revamp your summer closet.
2 Newtown Ln, East Hampton, NY 11937&nbsp;&nbsp;

<h2 style="text-align: center;">Khaite</h2>

Khaite

If you are planning to spend part of summer 2024 in East Hampton, then you have to visit Khaite's new store. Embodying unique summertime effortlessness, shop Khaite's signature designs crafted in lightweight fabrics, including hand-knit linen, silk cashmere, and cotton poplin, perfect for the hot days. If looking for the perfect coastal evening look or searching for new summer accessories, Khaite's East Hampton location is where you'll find them.
47 Newtown Lane East Hampton, NY 11937

<h2 style="text-align: center;">Louis Vuitton</h2>

Louis Vuitton

Open From May 23rd to September 30th, Louis Vuitton is showcasing their new &lsquo;LV by the Pool&rsquo; collection in East Hampton&mdash;and it's everything we were envisioning for the season. Featuring a unique store redesign created for the summer 2024 season, the exclusive store embodies the essence of their new summer line and evokes a carefree holiday spirit through its coastal design and seashore aesthetic. If you are in need of some extra looks to lounge by the beach or pool this summer, visit Louis Vuitton's East Hampton location now until September 30th.
1 Main Street East Hampton, NY 11937

With a space that speaks to the essence of the brand, TWP's stylish new spot is a delightful blend of American heritage and Hamptons coastal vibes. The brand's new Sag Harbor location invites you to wander through a soothing environment filled with textured wood, seagrass furnishings, and charming wildflower touches. Plus, its charming gallery featuring Roberto Dutesco's captivating photography makes this store the perfect blend of fashion and art for your summer shopping spree.
155 Main St, Sag Harbor, NY 11963

The Row Resort 2025. Photo courtesy of The Row.

If, like us, you are obsessed with The Row&rsquo;s minimalist silhouettes and clean cuts, then you may want to plan a quick weekend getaway and visit the brand's new Amagansett store. Founded by the most iconic twin duo, Ashley and Mary-Kate Olsen's label is known for a meticulous eye for detail, luxurious fabrics, and timeless style. This summer, The Row is expanding with a new location in Amagansett, making it the brand's fourth boutique worldwide. You absolutely won't want to skip this exclusive shopping experience if visiting the Hamptons this summer.
216 Main Street Amagansett, New York 11930

<h2 style="text-align: center;">Mytheresa &amp; Flamingo Estate</h2>

Mytheresa Flamingo Estate East Hampton location. Photo courtesy of Railroad Racetrack.

Racing into the Hamptons this summer, iconic retailer Mytheresa and beloved wellness brand Flamingo Estate are teaming up in a must-visit store. Bringing together Flamingo Estate's apothecary products and Mythereasa's luxurious collections, the fabulous pair is sponsored by German automaker Porsche to bring an unforgettable shopping experience to East Hampton. Located at an old auto-body shop, this racetrack-themed store features playful automotive elements such as shelves made from tires and clothing racks on car lifts. Whether you like clothes, candles, or cars, you can't forget to visit Railroad Racetrack this summer.
9 Railroad Avenue,&nbsp;East Hampton, NY 11937

Zara x Sea New York Pop up in South Hampton for summer 2024

This summer, the Hamptons will be buzzing with excitement as Zara partners with the New-York-based brand Sea to unveil a whimsical, vintage-inspired kid&rsquo;s collection. From July 17th to 21st, fashion enthusiasts can explore the exclusive pop-up at 52 Jobs Lane, South Hampton, where the collection will be on display from 10 AM to 6 PM daily. The Sea x Zara collaboration brings forth an array of effortlessly cool ready-to-wear pieces, shoes, and accessories, capturing the playful spirit and imaginative flair of childhood. This is one stop both you and your kids won't want to miss!
52 Jobs Lane, South Hampton

Discover The Must-Visit Stores in the Hamptons for Summer 2024

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