Miles Mitchell, the winner of the Timothée Chalamet lookalike contest, holding his trophy in October 2024. Photography: Getty Images.

Pop culture

The Rise of Celebrity Look-Alike Contests: What’s Driving the Viral Craze?

Celebrity look-alike contests are taking over the world, from Timothée Chalamet doubles to clones of Jeremy Allen White and Harry Styles doppelgängers. But what’s fueling this booming trend?