Dictador Rum Jumps Into the Metaverse
The innovative alcohol company announces their newest endevour, ArtHouse Spirits DAO, powered by NFTs.
Luxury alcohol brand Dictador, which owns the world’s largest stock asset of aged rum, has announced its new NFT-enabled treasury club, ArtHouse Spirits DAO. Launching on May 30, the exclusive organization will feature NFTs created by Mariusz Waras, a prominent contemporary street artist from Poland.
Dictador is the first spirits brand to engage in NFTs in this capacity, with ArtHouse Spirits DAO appealing to high net-worth individuals interested in the intersection of tech and luxury goods. 20,000 NFTs are available to purchase, portraying maps of international cities on Dictador bottles inspired by Waras’ love for urbanism.
To gain access to ArtHouse Spirits DAO, members must purchase an NFT for a one-time fee of $1,000, allocated towards the DAO’s treasury. In addition to owning a unique piece of Waras’ digital artwork, members of ArtHouse Spirits DAO will also receive a welcome package worth $300, access to networking and educational events with other members and experts, and a fraction of ownership in Dictador’s rum inventory. Members will also be able to interact on a closed Discord server, where they can trade NFTs, network with high-profile clientele, and explore investment opportunities.
During Art Basel Miami last year, Dictador presented a hand-painted Richard Orlinski 5 Decades bottle and a corresponding NFT, which sold for $100,000, making it one of the most expensive bottles of rum in the world. ArtHouse Spirits DAO marks a big step forward for Dictador in the crypto world, and it will be interesting to see where this unique market venture will lead.
