Travel & Living
Fashion Designer Simon Porte Jacquemus Gets into the Business of Flowers
Jacquemus, which has been popular with its designs since the day it entered the sector, will now delight the people of Paris with its new brand Fleurs de Jacquemus.
Simon Porte Jacquemus continues to follow his dreams. After two successful eateries at Paris' Galeries Lafayette Champs-Élysées, the French fashion designer is now opening a flower shop named Les Fleurs. The temporary boutique is a collaboration between the designer and Les Fleurs de Paul, a four-generation family of flower growers in Jacquemus' native Southern France.
"I've always been passionate about flowers, and they are a continual source of inspiration for me whilst I am designing my collections. I also wanted to share something other than clothes during this particular period," the designer explained in a statement, noting he always dreamt of one day opening a flower store.
Decorated in upcycled fabrics from the designer's previous collections, the floral concept is also an experiment in sustainability.
