With increased downtime and COVID-19 restrictions keeping us from the salon, at-home hair care is thriving.

Since the beginning&nbsp;of the pandemic&#39;s social restrictions,&nbsp;many turned to <a href="https://www.lofficielusa.com/wellness/light-therapy-for-depression-winter-blues" target="_blank">self-care</a>&nbsp;as a way to keep busy while&nbsp;shut indoors. <a href="https://www.lofficielusa.com/beauty/winter-skin-care-products-hydrating" target="_blank">Skincare</a> and other wellness routines have become a source of therapy and experimentation, and the demand for at-home workouts shot YouTube <a href="https://www.lofficielusa.com/wellness/home-exercise-program-workout-fitness" target="_blank">fitness</a> instructors like Chloe Ting and Adriene Mishler into fame. For a while, heavy glam has been losing favor to light-handed <a href="https://www.lofficielusa.com/beauty/biggest-beauty-trends-2020-makeup-hair-skincare" target="_blank">makeup</a> looks that let the work of skincare shine, and with extra downtime and the more casual approach to beauty that&#39;s emerged after months indoors, hair trends are following suit.&nbsp;

At the same time, with limited access to hairstylists at salons, many are taking otherwise daunting <a href="https://www.lofficielusa.com/beauty/at-home-haircare-guide" target="_blank">treatments</a> into their own hands. Besides spontaneous kitchen scissor bangs that crop up during stressful times, at-home dye jobs and full cuts are gaining popularity, with a surge in sales seen in&nbsp;proper products and equipment.

Without the embarrassment of facing the public with a botched job, fear around <a href="https://www.lofficielusa.com/beauty/celebrity-diy-beauty-hacks-kendall-jenner-cardi-b" target="_blank">DIY</a> coloring and styles has dissipated, a sentiment that&#39;s lead to an increase in popularity of beginner-friendly looks among celebrities and everyday people&nbsp;alike. Last August, <a href="https://www.lofficielusa.com/fashion/kaia-gerber-style-fashion" target="_blank">Kaia Gerber</a> achieved her own soft pink dip-dye over a Zoom call with hairstylist&nbsp;<a href="https://www.instagram.com/guidopalau/" target="_blank">Guido Palau</a>, later shared on IGTV. Low-maintenance and beginner-friendly coloring techniques like Gerber&#39;s, allowing for the <a href="https://www.lofficielusa.com/beauty/blonde-dark-roots-hair-color-trend-celebrity-low-maintenance" target="_blank">root</a> to peek through or&nbsp;focusing just on small sections&mdash;like Bella Hadid&#39;s new face-framing <a href="https://www.wmagazine.com/story/bella-hadid-money-pieces-e-girl-hair-tiktok/" target="_blank">orange highlights</a>&mdash;have proliferated since quarantine.

There&#39;s no denying total hair makeovers have&nbsp;certainly been a popular route to take, but many are using their newfound interest in hair care to enhance their <a href="https://www.lofficielusa.com/beauty/l-officiel-lab-the-7-best-natural-deodorants-to-clean-your-beauty-routine" target="_blank">natural</a> locks, too. Staying indoors presents the opportunity to ditch heat tools and styling products, and instead focus on hair health,&nbsp;with treatments targeted on growth, restoration, and scalp care now in the spotlight. In the same vein, the privacy provided by working from&nbsp;home&nbsp;has allotted time for longer treatments like <a href="https://www.lofficielusa.com/beauty/diy-masks-face-homemade-beauty-skin-care" target="_blank">hair masks</a> to leave in while working through your daily tasks.&nbsp;Even without expanding their beauty collection, people are utilizing&nbsp;<a href="https://www.lofficielusa.com/wellness/how-to-use-apple-cider-vinegar-wellness-health" target="_blank">pantry</a> ingredients for DIY remedies, from <a href="https://www.lofficielusa.com/wellness/how-to-use-rice-water-hair-care" target="_blank">rice water</a> to speed up <a href="https://www.lofficielusa.com/beauty/5-natural-ways-to-make-hair-grow-faster-speed-up-hair-growth" target="_blank">growth</a> to avocado and <a href="https://www.lofficielusa.com/beauty/extra-virgin-olive-oil-for-hair-natural-beauty-home-recipe" target="_blank">olive oil</a> for extra hydration and shine.

With&nbsp;tips being shared on&nbsp;social media, many are revamping their haircare routine completely as they become more aware of their hair type. Products and techniques for curly hair, like diffusing and <a href="https://www.lofficielusa.com/beauty/how-to-plop-curly-hair-tiktok" target="_blank">plopping</a>, have gained more mainstream familiarity through platforms like <a href="https://www.lofficielusa.com/fashion/high-fashion-tiktok-celine-prada-charli-damelio%20" target="_blank">TikTok</a>, and users testing them out are uncovering curls previously disguised as frizz or unruly hair.

This focus on sharing trends and treatments for hair follows the boom of skincare influencing online. In the past few years, the beauty industry has been dominated by&nbsp;skincare products and tools, with experts and anybody with a platform sharing their favorite recommendations. As many now turn to hair care, the industry has another opportunity for exponential growth&nbsp;and perhaps we&#39;ll see the sustained desire for hair products, too.

While the&nbsp;trajectory of <a href="https://www.lofficielusa.com/fashion/spring-summer-2021-shoe-trends-runway" target="_blank">2021</a>&nbsp;is still widely uncertain, there&#39;s no doubt that we&#39;ll be walking out of quarantine with healthier hair.

How Hair Care Became the New Skincare

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

How Hair Care Became the New Skincare

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