Though maximalist beauty has been around for a long time, the hit HBO show helped to bring the fun looks into the everyday this year.

Editorial makeup isn&rsquo;t a new thing; bold, graphic eye makeup has been gracing magazine covers and beauty icons for decades. But thanks to HBO&rsquo;s Euphoria, <a href="https://www.lofficielusa.com/beauty/euphoria-beauty-makeup-looks-doniella-davy-2019">glittery-heavy eye</a> looks are no longer reserved for <a href="https://www.lofficielusa.com/beauty/euphoria-halloween-costume-makeup-looks-2019">parties</a>, runway shows, or editorial shoots;&nbsp;they can be everyday looks. After the show exploded this summer, celebrities across all categories have been&nbsp;continuing to normalize boldness and creativity in our everyday presentation. Below, we took a look at some of the highlights from the&nbsp;trend that&#39;s utterly taken over the year in beauty and seems certain to carry over into the new decade.

Sometimes I think &quot;Euphoria&nbsp;makeup&quot; should be called &quot;<a href="https://www.lofficielusa.com/beauty/pat-mcgrath-labs-launches-decadence-collection">Pat McGrath</a> makeup,&quot; as the veteran makeup artist&nbsp;has been doing similar looks for a quarter of a century. McGrath&mdash;the queen of makeup, or Mother, if you will&mdash;paid homage to <a href="https://www.lofficielusa.com/art/hunter-schafer-euphoria-sketchbook-art-2019">Hunter Schafer</a>&rsquo;s character Jules in her makeup looks for <a href="https://www.lofficielusa.com/fashion-week/anna-sui-spring-2020">Anna Sui</a>&rsquo;s Spring 2020 show. Some of the models had cute cloud accents on top of the already bold pink eye looks, and the full effect brought&nbsp;a modern energy to the season&#39;s Victorian-inspired designs.

Image via Instagram / @annasui

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Jonathan Cohen&rsquo;s Spring 2020 collection was a stunningly bright experience, inspired by the merging of <a href="https://www.lofficielusa.com/politics-culture/phyllis-galembo-photography-book-interview-2019">Mexican</a> and American cultures that the designer&nbsp;experienced growing up. Some of the models rocked eyeshadow in shades of bright yellow, the exact color of the marigolds that honor the dead in Mexican culture.

Image via Instagram / @jonathancohenstudio

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Attending a dinner, Jameela Jamil matched her monochrome outfit to her bold red winged liner, which&nbsp;was actually inspired by Euphoria. She debuted the look in a story on her Instagram, captioning the snap &ldquo;Watches Euphoria once&hellip;&rdquo; and then, in a perfect coincidence, ran into Schafer that night.

Image via Instagram / @jameelajamilofficial

When we think of Euphoria makeup, we think of Alexa Demie. Her character <a href="https://www.lofficielusa.com/pop%20culture/zodiac-signs-halloween-costumes">Maddy</a> had some of the cleanest and meanest makeup of the season, and it seems like Demie&nbsp;isn&#39;t going to stop rocking the bold looks anytime soon. Here&#39;s the most recent &quot;Euphoria-inspired&quot; look she&nbsp;wore.

Image via Instagram / @alexademie

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Katy Perry&rsquo;s makeup artist Michael Anthony did this Euphoria-inspired look for her recent show in Seattle, adding Swarovski crystals for an ultra-luxurious touch.

Image via Instagram / @manthony783

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The craze has also inspired&nbsp;<a href="https://www.lofficielusa.com/pop%20culture/gigi-hadid-fashion-month-film-photos-2019">Gigi Hadid</a>&nbsp;to stray&nbsp;from her usual natural look for something a little more exciting, a subtle duochrome pop in her inner corners courtesy of Patrick Ta. The look went viral, and the supermodel later brought it back in a somewhat more dramatic version when she attended the CMAs with Kacey Musgraves.

Image via Instagram / @gigihadid

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Could&nbsp;Euphoria&nbsp;hair be the next big thing? Maybe Kacey Musgraves will make it so. For a show in New Orleans, Giovanni Delgado made the fashion-favorite country star shine by putting glittery strands into her ponytail, and the result was mesmerizing magic.

Photo via Instagram / @spaceykacey

'Euphoria' Makeup Has Defined Beauty in 2019

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