Fendi's Inaugural Collection Of Fragrances Speaks To Their History
Seven exclusive perfumes, seven different stories.
Scents can tell stories, bring about memories, and preserve history. Fendi's latest family of fragrances allows the wearer to journey through its history and eras. Adele Casagrande Fendi and her husband Edoardo Fendi started the fashion houses’s legacy with a fur and leathergoods shop in Rome, and as they passed their craft down from generation to generation the narrative behind the name Fendi became stronger and stronger. Eventually, the brand and its makers became synonymous with luxury and timelessness. Fendi’s latest collection of seven exclusive fragrances communicates this story through the olfactory senses.
Within the fragrances lies the story of the people who made Fendi the storied luxury house it is today. The seven scents embody the character of each person who makes up the Fendi’s saga.
Casa Grande, made by perfumer Quentin Bisch, is inspired by Adele Casagrande Fendi, the Maison’s matriarch. She carries the story of Fendi’s humble beginnings in 1925 in a small shop that carried artisanal fur and leather goods. The perfume conveys the rich scent of leather and warm fur. The spiciness of the Somali myrrh, combined with the lush scents of amber and cherry, followed by Vanilla and Tonka creates a complex and powerful fragrance that is meant to pay tribute to Adele’s spirit and soul.
Her daughter, Anna Fendi, had a close kindred bond with her mother. Anna, one of Adele’s five daughters, admired her mother’s perseverance and mission to mold her daughters into strong women.
Dolce Bacio made by perfumer Anne Flipo takes after Anna’s relationship with Adele. It’s floral, woody, and earthy but also surprises you with its sweet touch as notes of apricot are added to the mix. Indonesian patchouli is also featured in the scent’s makeup. The perfume, with its womanly sophistication, communicates a mother’s love for her daughter and the unforgettable memories a girl has of her mom.
Perché No, formulated by Quentin Bisch, embodies Anna’s daughter, leader of accessories and menswear, Silvia Venturini Fendi. Pink peppercorn and sandalwood mixed with a freshness that smells of washed sheets left to dry under the warmth of the Roman countryside brings forth memories from Silvia’s childhood.
"A white sheet drying in the sun is at once very simple, very beautiful, and very evocative.” says the creative director in a statement.
Her daughters, Delfina Delettrez Fendi and Leonetta Luciano Fendi make up the fourth generation of the Fendi family.
Delfina, the elder sister and artistic director for jewelry at Fendi, looked to her family’s history in Morocco. Memories Delfina has under the Moroccan sun are represented through the scent of warmth. Elements of cedarwood and orange blossom from Morocco are infused into Sempre Mio and notes of fresh Calabrian bergamot appear as well. The scent is also created by Quentin Bisch.
As for Leonetta Luciano Fendi, the fashion heiress and It girl's perfume by Fanny Bal, Ciao Amore, communicates youthful excitement. Ciao Amore smells of Leonetta’s summers in Ponza, an island between Rome and Naples where the Fendis summer. Tonk beans and fig leaves as well as the orange blossom of Tunisia are meant to transport you to Mediterranean landscapes where volcanic rocks meet the salty seas.
Delfina Delettrez Fendi’s little ones, twin sons Tazio, and Dardo Vascellari Delettrez Fendi, are dedicated through a fragrance that celebrates childhood. La Baguette, created by Anne Flipo,is a powdery floral scent with notes of vanilla, it reflects life’s sweet pleasures, a dessert, a slice of toast, and a lovely summer’s day. The name of the perfume stems from the Baguette bag from Fendi.
“I was pregnant when I designed the Baguette bag: it's a timeless piece that will always be associated with the idea of a new generation.” Silvia Venturini Fendi said in a statement.
But journeying through Fendi’s history wouldn’t be complete without the brand’s current creative genius, Kim Jones. Jones’ dedicated perfume, Prima Terra created by Quentin Bisch, writes the olfactory story of his childhood in Southern and Eastern Africa. Smells of oak moss and soil are reminiscent of the African savannah and there are elements of rosemary in Tunisia and Morocco. Perhaps, to marry his past with his present, Tangerine from Calabria and Sicily is in the mix as well.
