<text class="_textbox_1gl8y_17" direction="ltr" height="14.6790008544922" lengthadjust="spacingAndGlyphs" textlength="449.588684082031" x="81.2192993164062" y="-215.81330871582" data-test="textbox">The fragrance world is </text><text class="_textbox_1gl8y_17" direction="ltr" height="14.6580047607422" lengthadjust="spacingAndGlyphs" textlength="489.255859375" x="61.4765014648438" y="-193.81330871582" data-test="textbox">nowhere short of innovation.</text>

With <a href="https://www.lofficielusa.com/beauty/fragrance-perfume-trends-beauty-history" target="_blank" rel="noopener">perfumers</a> whipping up everything from bioengineered fragrances to hand-poured scents, the fragrance world is not short on innovation. <a href="https://www.lofficielusa.com/fashion/evan-mock-ugg-feel-you-fall-winter-2021-campaign-gossip-girl" target="_blank" rel="noopener">Individuality</a> guides the new guard of fine fragrances, as each brand infuses its scents with something entirely fresh. Doing away with the implied <a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-indya-moore-gender-neutral-prefall-collection" target="_blank" rel="noopener">gender boundaries</a> of perfume versus cologne, these fragrances are truly for anyone. After all, scent resonates differently for everyone, and there&rsquo;s no room for limits when it comes to personal expression.

Wonny Lee &amp; Su Min Park, Elorea

Juicy Jeju Island mandarins, Bosung <a href="https://www.lofficielusa.com/wellness/6-health-benefits-of-matcha-green-tea" target="_blank" rel="noopener">green tea</a>, and Pocheon jasmine are just a few of the specially sourced ingredients that highlight <a href="https://fave.co/3Za0kO5" target="_blank" rel="noopener">Elorea</a>&rsquo;s Korean heritage. Founded by Korean-American couple Wonny Lee and Su min Park, the brand&rsquo;s core scents are named after the very foundational concepts of Earth, Water, Fire, and Heaven. As a lifestyle and fragrance label&mdash;it offers <a href="https://www.lofficielusa.com/travel-living/creative-decoration-candles" target="_blank" rel="noopener">candles</a> and hand creams, too&mdash;Elorea aims to bring Korea&rsquo;s centuries-old tradition of scent as a method of self-expression into the modern age.

In this process, the brand highlights the East&rsquo;s influence in an industry long dominated by <a href="https://www.lofficielusa.com/fashion/black-designers-fashion-history-virgil-abloh-telfar-clemens" target="_blank" rel="noopener">Eurocentric</a> noses and notes. &ldquo;We believe the [Western] geographic origins of the modern-day fragrance industry influenced branding and the use of specific <a href="https://www.lofficielusa.com/beauty/natural-ingredients-sustainability-beauty-skincare-products" target="_blank" rel="noopener">ingredients</a>, and nurtured professionals in the space,&rdquo; the Elorea founders say. &ldquo;However, time is always the great equalizer, and we&rsquo;re seeing some really encouraging changes (and people) at the highest levels of the fragrance industry.&rdquo; Recently, Elorea announced its partnership with leading Swiss manufacturer Givaudan and perfumer Linda Song, allowing the brand to continue to further expand its imprint.

Turning <a href="https://www.lofficielusa.com/beauty/what-does-clean-beauty-actually-mean-natural-makeup-skincare" target="_blank" rel="noopener">raw ingredients</a> into something delicious and decadent isn&rsquo;t new to <a href="https://fave.co/3TziEzl" target="_blank" rel="noopener">Mack n Gnosh</a> founder Justin McLamore, but now the <a href="https://www.lofficielusa.com/travel-living/we-are-ona-chef-collective-frieze-la-pop-up" target="_blank" rel="noopener">chef</a>-turned-perfumer is focused on smell rather than taste. &ldquo;I could very easily commit a taste to memory, and associate it with who I was with and where we were,&rdquo; McLamore shares. &ldquo;Similarly, when I smell a new material for the first time, I&rsquo;m thinking of whether or not this takes me to a place or a person. I make perfumes around smells that feel familiar and bring me comfort.&rdquo;&nbsp;

You&rsquo;ll notice this in his debut fragrance collection, which is handcrafted and bottled by the perfumer in <a href="https://www.lofficielusa.com/music/atlanta-based-demo-taped-is-a-growing-force" target="_blank" rel="noopener">Atlanta</a>, Georgia. The <a href="https://www.lofficielusa.com/fashion/rosette-fashion-trend-shopping" target="_blank" rel="noopener">floral</a>-forward Fleuride is an homage to his home state of Florida; full-bodied Amaros&eacute; suggests the indulgent experience of drinking his favorite <a href="https://www.lofficielusa.com/travel-living/how-to-shop-for-natural-wine" target="_blank" rel="noopener">wine</a>, Amarone; and spicy V.S.O.P. is a nod to McLamore&rsquo;s preference for the complexity of a cognac Old Fashioned. In Mack n Gnosh&rsquo;s world, the gourmand is often a starting point, but the scents are expertly crafted to only hint at the flavors. &ldquo;I prefer nuance as opposed to overtness. For now at least,&rdquo; McLamore says.

Rodrigo Caula &amp; Enrico Pietra, Aeir

With scents like Wet Stone, Suede, and Virgin Olive, <a href="https://fave.co/3LFljFM" target="_blank" rel="noopener">Aeir</a>&rsquo;s lush fragrances evoke the <a href="https://www.lofficielusa.com/fashion/prada-launches-sustainable-organic-eco-denim-pre-fall-2021" target="_blank" rel="noopener">organic</a> materials they&rsquo;re named after, but, in fact, no natural substances are harmed in their production. The Los Angeles&ndash;based ethical fragrance company&mdash;co-founded in 2022 by Rodrigo Caula and Enrico Pietra, the design duo who led sustainability efforts at Tesla, worked in <a href="https://www.lofficielusa.com/fashion/kanye-west-fashion-design-evolution-yeezy" target="_blank" rel="noopener">Yeezy</a>&rsquo;s Innovation &amp; Future Lab Direction, and created LVMH&rsquo;s first Web3 launch under Rimowa&mdash;duplicates the olfactory imprint of <a href="https://www.lofficielusa.com/travel-living/veuve-clicquot-yayoi-kusama-new-york-botanical-garden-karlie-kloss" target="_blank" rel="noopener">botanically</a> derived ingredients through molecular bioengineering. This process flips the script on the emphasis the fragrance world has long placed on natural fragrances&mdash;whose environmental impacts, <a href="https://www.lofficielusa.com/shopping/sustainable-bags-luxury-shopping" target="_blank" rel="noopener">unsustainable</a> practices, and carbon emissions often go overlooked&mdash;and introduces a new frontier of fragrance-making.

&ldquo;As newcomers in the space, [we] can feel there is a resistance for change throughout the entire fragrance industry,&rdquo; say Caula and Pietra. &ldquo;The politics of <a href="https://www.lofficielusa.com/beauty/best-perfume-for-your-zodiac-sign" target="_blank" rel="noopener">fragrance</a> will define the future of scent. It&rsquo;s been interesting being a part of this changing of the guard.&rdquo; This shift goes beyond the juice itself, as the co-founders bring their affinity for tech-driven solutions to Aeir, too. The brand is integrated into Web3 with an Aeir ID Membership that gives its community access to a fully circular refill program, exclusive products, and more.

Photo courtesy of Elorea.

3 Innovative Fragrance Brands Breaking Gender Boundaries

Tags

Related Articles

Beauty

The Best Perfume to Wear According to Your Zodiac Sign

Beauty

The 18 Best Gender-Neutral Fragrances to Share

Beauty

The Journey of Perfume According to Jacques Cavallier-Belletrud

Recommended posts for you

Travel & Living

Experience Ultimate Luxury: Onefinestay’s Most Exquisite Stays and Dream Destinations

Pop culture

Looking Back on 16 Young Jodie Foster Photos

Pop culture

Is Blackpink’s Rosé Really Dating Evan Mock? Everything You Need to Know

Fashion

Inside K-Pop’s Lowkey But Powerful Impact on Gender-Fluid Fashion

Shopping

Ditch Ugly Sweaters. Shop These 14 Whimsical Knits for the Holidays

Fashion

L'HISTOIRE: Angelina Jolie Channeling Lara Croft on a 2001 Red Carpet

Film & TV

14 Movies and TV Shows to Watch This Christmas Season 2024

Fashion

The Best of Miuccia Prada's Personal Jewelry Collection