The legendary perfumer speaks with L'OFFICIEL on ICON(S), translating fragrance through music, food, and art, and why Baccarat Rouge 540 was never meant to be just a viral scent.
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The BTS star's appointment marks an intersection of enduring heritage and the boundless creative energy of the new generation.
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The French perfumer marks three decades of innovation with an immersive, multi-sensory exhibition exploring the artistry of scent.
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