Mac Cosmetics continues their Viva Glam charity project and unveils a new lipstick collection created in conjunction with the Keith Haring Foundation, which represents one of America's most famous street artists.

MAC Cosmetics has introduced new Viva Glam <a href="https://www.lofficielusa.com/beauty/how-create-powdered-lips-effect-makeup-trend" target="_blank" rel="noopener">lipstick</a> collections every year since they began in 1994. The proceeds go to local organizations supporting girls and women, the LGBTQIA + community, and those affected by HIV or AIDS.
This year, the Viva Glam collection comes with both expressive packaging and unexpected colors. It was created in collaboration with the foundation representing the famous American street artist <a href="https://www.lofficielusa.com/fashion/keith-haring-converse-sneakers" target="_blank" rel="noopener">Keith Haring</a>.
Keith Haring, who lived from 1958 to 1990, became popular in New York in the 1980s with his distinctively styled drawings, street, and pop art. His work is characterized by symbolism conveying joy and optimism. His hand-drawn figures are composed with simplified lines, so they are easily understandable, and at the same time memorable and impressive. Today, his drawings are highly valued around the world, and collaborations with the artist's foundation are sought out by many global brands, from <a href="https://www.lofficielusa.com/fashion/coach-ski-new-winter-line-outwear" target="_blank" rel="noopener">Coach</a> to Alice + Olivia to Swatch.

The <a href="https://www.lofficielusa.com/beauty/red-lipsticks-for-christmas-holiday-makeup" target="_blank" rel="noopener">new lipstick</a> gives everyone a chance to discover the beauty of the artist. The collection presents three lipsticks in rich colors, both matte and glossy. Colors can be worn alone or mixed togeether to discover new color combinations. For this reason, the lipsticks come in the three primary colors: yellow, red, and blue.
The new Viva Glam lipstick collection from MAC Cosmetics is now available to <a href="https://www.maccosmetics.com/product/13854/88936/products/makeup/lips/lipstick/lipstick-viva-glam-x-keith-haring" target="_blank" rel="noopener">shop</a>.

Mac Introduces Keith Haring-Inspired Lipstick

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