An in-depth exploration of the products behind Selena Gomez and Hailey Bieber&rsquo;s beauty brands.

We all know the background of the <a href="https://www.lofficielusa.com/pop-culture/selena-gomez-wedding-benny-blanco-taylor-swift-paris-hilton-steve-martin-photos">Selena Gomez</a> and <a href="https://www.lofficielusa.com/fashion/hailey-bieber-naked-braless-sheer-dress-risque-outfits-style">Hailey Bieber</a> rivalry stems from a <a href="https://www.lofficielusa.com/pop-culture/selena-gomez-hailey-bieber-drama-timeline">man</a>. And in all honesty, it wasn&rsquo;t the people involved who made it into a huge spectacle. It has consistently been their fans who have pitted these women against each other. Yet amid all the Selena versus Hailey comments, Gomez launched her beauty brand, <a href="https://www.lofficielusa.com/beauty/selena-gomez-rare-beauty-powder-blush-shimmer">Rare Beauty</a>, in 2020, and Bieber launched <a href="https://www.lofficielusa.com/beauty/rhode-eye-mask-review-eye-patch-hailey-bieber">Rhode</a> shortly after in 2022.
The <a href="https://www.lofficielusa.com/beauty/hailey-bieber-sells-rhode-to-elf-beauty-in-1-billion-deal">beauty conglomerates</a> have many different products, with Gomez&rsquo;s brand focusing primarily on makeup and body care, and Bieber&rsquo;s on skincare. However, fans continue to point out similarities between some of the products.&nbsp;
Here at L&rsquo;OFFICIEL, we decided to round up the most similar products from both beauty brands to see how Gomez and Bieber&rsquo;s offerings actually compare beyond the media drama. From blush to creams, we&rsquo;re breaking it down, looking at how both <a href="https://www.lofficielusa.com/pop-culture/selena-gomez-billionaire-net-worth-rare-beauty">Rare Beauty</a> and <a href="https://www.lofficielusa.com/beauty/rhode-lip-tint-jelly-bean-salty-tan-lip-balm-strawberry-glaze-hailey-bieber">Rhode</a> stand out in their own unique ways in the beauty market.

Rare Beauty is arguably known for its blush pigment that goes on smoothly and lasts all day. The product, with 16 shades, is their viral bestseller because the pigment is so intense that a single dot lasts for 12 hours. The blush is suitable for sensitive skin and is vegan.

Rare Beauty Blush.

Rare Beauty

Rhode&rsquo;s blush was introduced to the brand in 2024. With 11 shades, this cream blush melts onto your skin with a dewy texture making you feel glowy, not greasy. After dabbing the blush onto your cheeks, you can pat it slightly with your fingers, and it gives a natural feel within seconds.

Rhode Blush.

Rhode

Rare Beauty&rsquo;s tinted lip oil is lightweight, goes on smoothly, and dries within minutes, keeping your lips plumped, tinted, and comfortable all day. Available in eight shades, the lip product is perfect if you constantly forget and hate reapplying.

Rare Beauty Lip Tint.

Rhode&rsquo;s peptide lip tint is award-winning for a reason. With seven core shades and four limited-edition shades, this lip product has a nourishing formula that hydrates your lips while leaving a slight tint with a glossy finish.

Rhode Lip Tint.

<h2>Rare Beauty vs Rhode: Eye Patches</h2>

Rare Beauty&rsquo;s hydrating under-eye patches come in sets of 8, hydrating your skin within minutes. The patches combine caffeine, green tea extract, hyaluronic acid, and cacao seed, creating a unique blend of hydrating botanical ingredients to prep the skin.

Rare Beauty Eye Patches.

Rhode&rsquo;s peptide eye prep set comes with 12 pairs&mdash;six pairs with the rhode logo and six pairs with the &ldquo;r&rdquo; icon&mdash;keeping you depuffed and brightened. They reduce dark circles and fine lines under the eyes. And, these eye patches instantly provide a cooling and tightening effect.

Rhode Eye Patches.

<h2>Rare Beauty vs Rhode: Body/Face Cream</h2>

Rare Beauty&rsquo;s body cream gives your skin a boost of hydration lasting up to 24 hours. The pudding-like body cream restores bounce to your skin while also giving you a peach-floral scent.

Rare Beauty Body Cream.

Rhode&rsquo;s barrier restore cream is a lightweight daily moisturizer. The products smooth the skin barrier, helping improve dullness while keeping it looking healthy. Made with peptides, shea butter, hyaluronic acid, niacinamide, and bisabolol, this face moisturizer is perfect for keeping the skin looking glowy, smooth, and hydrated.

Rare Beauty vs. Rhode: Which Brand Actually Delivers?

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