Inspired by the modernist villa Noailles.

<a href="https://www.lofficielusa.com/fashion/nana-komatsu-chanel-muse-virginie-viard" target="_blank" rel="noopener">Chanel</a> is a House of heritage&mdash;a brand that heavily leans into codes that are reinterpreted every season. And while the Spring/Summer 2024 collection was certainly code-heavy, creative director <a href="https://www.lofficielusa.com/fashion/virginie-viard-chanel-2019" target="_blank" rel="noopener">Virginie Viard</a> also switched things up on us. The presentation was inspired by the modernist villa Noailles&mdash;designed by the architect Robert Mallet-Stevens in 1923&mdash;with the collection being "an ode to liberty and to movement," as Viard states in the show notes.
She was specifically inspired by the villa's outdoor space: its terraced gardens, sunken flowerbeds, expansive swimming pool, and the way each contrasting structure harmoniously complements one another. This inspiration informed the garments in a myriad of ways. 
There are the silhouettes, lightweight and supple, with the flowy high-low dresses, high-waist-smocked maxi skirts, suits with no lining, and organza babydoll dresses. Beach-ready clothing such as bathing suits and bermuda shorts invited us to spend a day at the seaside. There's an intense play on contrasting patterns, colors, and textures&mdash;all of it lending itself to a collection of "elegance and insouciance."&nbsp;
"Sophistication and informality, the tweed throughout the collection, sportswear and lace: I tried to bring one thing and its opposite together in the coolest way possible. And the gardens and swimming pool of the villa Noailles, that exceptional setting, lend themselves to that rather well," Viard says in the show notes.
There are of course signature <a href="https://www.lofficielusa.com/fashion/gabrielle-chanel-history" target="_blank" rel="noopener">Chanel</a> codes also present, as seen with ample use of tweed and accessorized pearls. This collection though, is much more carefree compared to seasons past, filled with ease, and is meant to be worn while enjoying the fresh air.

Chanel Spring/Summer 2024

Chanel Spring/Summer 2024. Photo courtesy of Chanel.

All photos courtesy of Chanel.

The Chanel Spring/Summer 2024 Collection Does Beach-Ready Dressing Right

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

The Chanel Spring/Summer 2024 Collection Does Beach-Ready Dressing Right

Tags

Related Articles

Fashion

The Hidden Chanel Family: A Luxury Empire Revived From the Ashes

Fashion Week

14 Must-See Fashion Trends From the Spring/Summer 2024 Runways

Fashion Week

Hermès Spring/Summer 2024 Was a Meadow Fantasy

Recommended posts for you

Fashion

TikTok-Favorite Fashion Micro-Trends We’re Taking Into 2025

Pop culture

Holding Space for 2024's Best Viral Pop Culture Moments

Fashion

See How Fendi Did This Year's Holiday Capsule

Fashion

L’HISTOIRE: Carrie Bradshaw's Enduring 1998 Dior Newspaper Dress

Pop culture

2024's Biggest Celebrity Engagements: Lady Gaga, Selena Gomez, Chris Martin

Beauty

The Controversial Hair Trend Set to Rule 2025 — And How to Nail the Look

Fashion

L’HISTOIRE: Elizabeth Hurley's Risqué 1994 Versace Dress

Fashion

Every Time David Corenswet Stepped Out Looking Like Clark Kent