Coach Goes Sexy For Spring/Summer 2024 Runway
The collection marks the 10-year anniversary of Stuart Vevers' time as the creative director of the brand.
Coach has become quite the expert at keeping to the classics interpreted in a modern fashion. In past seasons, they did this through finding novelty in the past (like its Spring/Summer 2023 and Fall/Winter 2023 shows). For its Spring/Summer 2024 collection (which also marks Creative Director Stuart Vevers' 10-year anniversary), the brand takes a slightly different approach, a sexier approach.
Skin is in if Coach has anything to say by it, with leather, lace, and see-through knits taking center stage. The sheer dress trend has been running rampant on the runways, the red carpet, and in the streets as of late — in which the style continues to be ushered in for the upcoming spring season as many models strutted in sheer dresses layered atop neutral undergarments. It was an interesting play between nightwear and outerwear, as lace dresses that could be interchangeable as lingerie were paired in a fashion appropriate for a night out on the town.
Even on the styling front, less was more as a number of looks opted for the no-pants look. Ever one to pay attention to the details, double-layered bags, heart-shaped sunglasses, and comical pendants of dinosaurs and arachnids add an extra layer of cool in a playful way.
Held in the New York Public Library’s Celeste Bartos Forum, whereas the presentation captured the youthful counter-culture attitude, the setting juxtaposed this with a more ornate backdrop.
"Spring is a tribute to the way today’s generation is writing their own story through fashion, and The New York Public Library instinctually felt like the perfect backdrop to unveil this next chapter,” said Vevers per the show notes. "As I reflect on the past ten years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now. The collection distills these memories and translates them through Coach’s enduring fashion language—the essential design and quality that inspires people to express themselves freely as they are."
Taking an unexpected twist — as in not even Coach saw this coming — was when PETA protestors crashed the runway. One protestor walked while holding a poster reading "Coach Leather Kills," while another walked with the same phrase painted on their body.
Crasher aside, the collection wasn't the only thing that received a lot of buzz. Enjoying the show was a lineup of celebrity attendees that included Lil Nas X, Lola Tung, Dove Cameron, Flo Milli, Sasha Colby, Chase Stokes, Jennifer Lopez, Camila Mendes, Benito Skinner, Dree Hemingway, and BryanBoy. Also sitting front row was South Korean rapper Young-ji, who was recently named the newest Coach global ambassador and starred in its Fall/Winter 2023 campaign.