Chanel’s 25 Bag Offers the Most Chic Way to Organize Your Life
Jennie and Dua Lipa fronted the campaign for the new handbag.
Gabrielle Chanel famously designed out of necessity. “Tired of carrying my bags by hand and losing them, I slipped a strap over them and slipped them over my shoulder,” she once said of the now-iconic 2.55 handbag, introduced in 1955. Its quilted exterior, chain strap, and perfectly placed compartments marked a revolution in fashion: luxury that actually worked for the woman wearing it.
For Chanel, bags were never just accessories—they were symbols of liberation. At a time when women’s fashion was still defined by constraint, the 2.55 offered practicality without sacrificing elegance. It let women move freely, keep essentials close, and carry their own lives—hands-free. Over the decades, Chanel’s handbags have become synonymous with both timeless style and quiet power. What began as a purse-fronted rebellion against the impractical styles of the times has now evolved into one of the most coveted design legacies in fashion.
Fast-forward to 2025, and that same spirit lives on in the Chanel 25—a sleek, structured update to the classic silhouette, designed with modern multitasking in mind. Debuting in campaigns fronted by Dua Lipa and Jennie, the Chanel 25 isn’t just a bag—it’s an all-in-one organizer disguised as couture.
The trapezoidal design is scaled to carry everything from lipstick to laptops, available in three sizes and a mix of materials including grained calfskin, washed denim, and signature tweed. The largest size fits a 13-inch computer and tablet with ease, while three interior patch pockets and two phone-sized exterior flaps ensure everything has its place. The finishing touch? Chanel’s signature golden double Cs gleaming on each pocket flap—a nod to heritage wrapped in modern utility.
Call it a power purse or a portable filing cabinet in couture—either way, the Chanel 25 proves that function and fashion aren’t mutually exclusive. Plus, the new bag is priced less than the brand's famous Flap. A medium Chanel 25 retails for $6,400. They are available to shop in boutiques and are viewable online.
