Shot on 35mm film, the sensational campaign explores the label's Parisian roots and reinterprets them through a modern, sophisticated lens.&nbsp;

Continuing her much-lauded, polished, and ultra-chic run at the legendary maison, <a href="https://www.lofficielusa.com/fashion/chemena-kamali-chloe-new-creative-director" target="_blank" rel="noopener">Chemena Kamali</a> has made more fashion dreams across the world come true with the label's latest offering: the revival of the Paddington bag, first introduced to the world exactly 20 years ago.&nbsp;
The label first reintroduced the silhouette earlier this year, when it debuted the bag during the <a href="https://www.lofficielusa.com/fashion-week/chloe-fall-winter-2025-collection" target="_blank" rel="noopener">Fall/Winter 2025 presentation</a>. Now, the reissue is officially here, and what better way to f&ecirc;te the occasion than with a stunning cinematic campaign?&nbsp;
Shot by award-winning director Mati Diop, momentary, ephemeral light and intense, energetic shadow come together within the short film, embodying all of the individuality and power of the Chlo&eacute; woman. Within the campaign itself, shot by David Sims, esteemed figures including <a href="https://www.lofficielusa.com/fashion/kendall-jenner-suede-hermes-birkin-double-lapel-blazer-outfit-paris-haute-couture-week-2025" target="_blank" rel="noopener">Kendall Jenner</a>, Aimee Lou Wood, and Anna of Meovv represent the spirit driving the bag and the label.&nbsp;
&ldquo;With this campaign, I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women&rsquo;s lives, carrying both intimacy and character. Captured in Paris, Chlo&eacute;&rsquo;s hometown, the images have a natural sensuality and ease, while paying homage to the spirit of 1970s French cinema," said Chemena Kamali, Chlo&eacute;'s creative director, in a statement.&nbsp;

Chloé Paddington campaign featuring Aimee Lou Wood. Photography by David Sims, courtesy of Chloé.

Chloé Paddington campaign. Photography by David Sims, courtesy of Chloé.

Chloé Paddington campaign featuring Kendall Jenner. Photography by David Sims, courtesy of Chloé.

Though the reissued bag retains all of the elements that its cult following adores, namely the functional padlock, the bag's technology has evolved through the years, with lighter hardware, refined construction, and an adjusted drop-shoulder bringing out the very best in form and function.&nbsp;
The widely beloved silhouette will be available <a href="https://www.chloe.com/us" target="_blank" rel="noopener">online</a> and in Chlo&eacute; boutiques beginning in September 2025.&nbsp;

Chloé Unveils A Sensual, '70s Inspired Campaign For The Iconic Paddington Bag

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Chloé Unveils A Sensual, '70s Inspired Campaign For The Iconic Paddington Bag

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