Kim Jones Is Dior’s Model Citizen, Literally
The men's artistic director of Dior loved his Stone Island collab so much, he modeled it himself.
There’s a looming feeling at any runway show or catalog that the elegant models so perfectly wearing each piece lacks a certain personality to them that the designers push through their work. For Dior’s collaboration with Stone Island, men’s artistic director Kim Jones wanted to make sure that would never be the case, so he became his own model.
As part of the collaboration’s ongoing campaign, Kim Jones posed for photographer David Simms to answer 100 questions for Hans Ulrich Obrist in Dior’s ongoing series—all while wearing the black lambskin field jacket from the collab.
Jones is a handsome guy, but wearing the jacket himself instead of putting it on the body of a model doesn’t just help will-be shoppers and fashion enthusiasts from connecting to the piece themselves as a more human approach to fashion, but it shows Jones’s own passion for the project and belief in its success.
The heavy, oversized jacket is a perfect fit for the boxy silhouette that the campaign is looking for, fitting over existing outfits or to zip all the way up like Jones has for a bold look that stands out.
Jones’s answers to the questions posed also speak to his personal style. In his responses, he calls time a man-made invention, how he listens to Max Richter while working, and the impressive art collection in his home featuring Bacon, Modigliani, Freud, and Matisse.
The end result being that the jacket and collaboration with Stone Island aren’t just approachable and backed by Jones’s personal confidence in the project but an aspirational guide for those looking to step into Jones’s creative shoes.
Take a look at the campaign imagery below.