The new Alter/Ego collection sheds light on the importance of climate-conscious fashion.&nbsp;

On October 8th, Coachtopia unveiled its latest campaign, &ldquo;The Wasted Parts,&rdquo; featuring actress and <a href="https://preview.lofficielusa.com/fashion/lola-tung-coach-coachtopia-campaign-sustainability-circular-fashion" target="_blank" rel="noopener">Coachtopia community member Lola Tung</a>, along with its newest collection of climate-conscious bags. Committed to the evolution of circular fashion and sustainability, Coachtopia&rsquo;s campaign brings this idea to life, with Tung dueling herself to bring the brand&rsquo;s message to life.&nbsp;
In "The Wasted Parts," Lola portrays two alter egos: a climate-conscious Coachtopian and a fashion-forward character. Directed by C Prinz, the campaign showcases the high-energy, high-flying dynamic between the two Lolas while highlighting Coachtopia&rsquo;s new "Alter/Ego" collection.&nbsp;

The Wasted Parts | Coachtopia

The "Alter/Ego" collection features five new bag styles, each created from recycled leather remnants. For instance, the new Checkerboard Shoulder Bag and Hobo Bag are crafted from the leftover scraps of <a href="https://preview.lofficielusa.com/fashion-week/coach-spring-summer-2025-collection-looks-runway-nyfw-ella-emhoff" target="_blank" rel="noopener">Coach&rsquo;s</a> Quilted Tabby Shoulder Bag. The collection is unique in its use of leather scraps from its bags, embodying the brand&rsquo;s innovative approach to repurposing waste material that would otherwise end up in landfills.
<a href="https://preview.lofficielusa.com/pop-culture/lola-tung-what-to-know-facts-summer-i-turned-pretty" target="_blank" rel="noopener">Lola Tung</a>, the star of the campaign, reels in on the importance of shopping consciously while maintaining a unique style. &ldquo;I try to incorporate second-hand shopping into the mix,&rdquo; Tung explains to L&rsquo;OFFICIEL. &ldquo;Thrifting and vintage shopping are great ways to shop more consciously and get quality pieces that will last.&rdquo;&nbsp;
&nbsp;&ldquo;I think you can find really great pieces at vintage flea markets where many small vendors sell their stuff.&nbsp; Those are probably my favorite places to shop at.&nbsp; There is such a wide variety of incredibly unique and pieces that you probably can&rsquo;t find anywhere else.&rdquo;
The "Alter/Ego" collection by Coachtopia is now available on <a href="https://fave.co/4h9EMM2">Coach&rsquo;s website.</a>

Coachtopia's "The Wasted Parts" campaign featuring Lola Tung. Courtesy of Coach.

Coachtopia Launches New Climate-Conscious Collection and Campaign

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