JLo, Megan Thee Stallion, Kōki, and More Take a Ride with Coach
Coach's Spring/Summer 2022 "That's My Ride" campaign explores the House's legacy through a pop culture lens.
There is nothing that can replace the feeling of freedom you get from driving around with your best friends and listening to your favorite music. The Coach family understands this and seeks to encapsulate that feeling with their star-studded Spring/Summer 2022 campaign.
Calling on today’s emblems of the pop culture scene, the campaign includes members of the Coach family such as musical artists Megan Thee Stallion and Jennifer Lopez, TikTok sensation Noah Beck, Wisdom Kaye’s crew, and model Kōki.
The campaign celebrates the feeling of being your true self and expressing your individuality through the different methods of transportation while tapping into collective memories with nostalgic throwback songs. For example, we see Megan Thee Stallion trying her hand at bumper cars as "Forget Me Nots" by Patrice Rushen plays in the background.
Another shot shows Beck and Kaye with Elisa Majimbo and Parker Kit Hill cruising in their pink Ford Bronco catapulting us into what could be a classic '90s movie scene, reminiscent of Zoolander’s comical gas station scene.
The campaign’s name, "That’s My Ride," serves as a playful way to introduce Coach’s new signature while spotlighting the house’s Hitch Backpack and Field Tote in electric colors. This predicts the evolution of the house as their brand codes adapt for the younger, influential generation.
