De Beers Jewellers Introduces 'Alchemist of Light' Collection in Miami
The elegant diamond house celebrated its bold new collection at Miami’s exclusive St. Regis Bal Harbour.
Renowned diamond house De Beers Jewellers unveiled their new haute couture jewelry collection, "The Alchemist of Light," on March 11 at Miami’s St. Regis Bal Harbour. The exclusive party was the debut for the radiant collection, which will remain in Miami for one week before De Beers begins a global tour.
CEO of De Beers Jewellers, Céline Assimon saw no better location for the collection’s launch than Miami, Florida. “We have always loved the energy and vibrancy of Miami,” Assimon said. “The extraordinary sunlight you experience here made it the perfect choice for our US debut of ‘The Alchemist of Light.’”
Unique pieces from the coveted collection inspired by celestial light were on display throughout the St. Regis, including the chic “Atomique” set, which features seven pieces with stunning bezel-set diamonds. Also featured was the nine-piece “Light Rays” set with fluid, radiant pieces including both color rough and polished diamonds adorned with white diamonds set in black rhodium-plated gold and titanium. In addition to “The Alchemist of Light” collection which emulates sunshine piercing through clouds, De Beers Jewellers also displayed their distinctive “Reflections of Nature” and “Natural Works of Art” collections.
Co-founders of the Latin American Fashion Summit (LAFS), Estefania Lacayo and Samantha Tams, were in attendance at the glamorous event in preparation for their annual conference on Ethical Luxury hosted by De Beers. Mia Moretti, DJ and close friend of Katy Perry, set the scene with her mix for the evening, and visual artist Christina Lonsdale created her signature aura portraits for guests as a keepsake of the special night. Several social media notables were also seen at the chic party, including Jessica Wang, Jenny Lopez, Taliana Vargas, Paola Alberdi, Jasmine Tosh, and Pam Arias.
De Beers Jewellers is hailed as one of the finest diamond jewelry houses in the world, with celebrities like Adele, Kate Winslet, and Lily James wearing their designs on the red carpet. The London-based diamond giant has been crafting one-of-a-kind pieces for over 130 years, and are known for popularizing the romantic notion of the engagement ring. De Beers Jewellers has 30 stores globally and are committed to keeping up their pristine craftsmanship along with adopting more ethical environmental and business practices.
