Dior Men Travels To Kim Jones' Hometown of London For Pre-Fall Showing
For the first time in 74 years, the Dior Men's show, which traditionally takes place in Paris, was held in London.
It's official: the Men's Pre-Fall 2022 show has taken Dior to London. On December 9, the show marked the return of artistic director Kim Jones to his hometown, which he left to climb the fashion ladder in 2002. Dior presented its first collection in the UK in 1947, in the presence of the Queen Mother and Princess Margaret. Since then, the house has traditionally organized its fashion shows in Paris, the city of origin for the Maison.
"We are delighted to present our fall men's collection once again abroad and to return to the 'physical' fashion show, an experience that is more important than ever," said Pietro Beccari, Chairman and CEO of Christian Dior Couture. "We are proud and delighted to be able to bring this unique event to life in London, a particularly symbolic destination that has been close to the heart of Monsieur Dior and the House since 1947. London is of course also the city closest to the heart of Kim Jones, the one where he was born and where he lives, which inspires him with his inexhaustible creativity and which he loves dearly."
Prior to the show, Jones opened up about returning to his hometown, saying, “I can't wait to do a show in my hometown." The designer became Artistic Director of Louis Vuitton Men's in 2011 before starting his tenure as the head of Dior Men in 2018.
The Pre-Fall runway was inspired by Jack Kerouac's most famous novel, On the Road, an examination of the Beat lifestyle in the '50s. The runway itself mimicked the 120-foot-long scroll on which Kerouac originally typed his novel, while the clothes seamlessly blended the bygone counterculture with modern youth aesthetics.
