Channel Your Inner Upper East Sider & Shop These 7 Emerging Brands From 'Gossip Girl' 2.0

After the emotional and surprising 2009 finale, Gossip Girl decided to log off and enjoy some silence—until now. With the Gossip Girl reboot slated for this week, the style of Manhattan's elite will be back on our screens. This time, it will certainly be seen through a much different lens, presenting a new generation mainly characterized by Gen Z teenagers that are now learning to navigate a different kind of social media-driven gossip. Despite its intriguing and magnetic plot—the infinite quest to unmask the real persona behind GG—the recipe for Gossip Girl 1.0’s success is rooted in its impeccable and aspirational wardrobe.  

For this highly anticipated reboot, the influence of the fictional private schools, Constance Billard and St Jude’s, will be pivotal, and we are eager to meet the new style-forward high-schoolers strutting down the Metropolitan Museum stairs, our favorite landmark of all.  

If you were in love with Serena’s edginess and Blair’s classic perfection, you will appreciate the new reinterpretation and extension of these former hits thanks to costume designer Eric Daman's mix of high-low brands to achieve that on-point attainability aspect. We can certainly expect to see major labels like Prada, Louis Vuitton, and Gucci, but we've also entered an era where sneakers have trumped stilettos.

L’OFFICIEL has entered the chat and we're ready to spill the tea about the emerging brands that are about to see some of their pieces sold out.