FinTech Week 2022: Rocco Iannone, Creative Director of Ferrari
Directly connected with L'Off Studio and AMTD in Hong Kong for the talk "Ferrari, the Next Chapter of an Italian Icon," creative director Rocco Iannone talks about how he translated the automotive brand archives and the connection with the future.
FERRARI, THE NEXT CHAPTER OF AN ITALIAN ICON
During the Hong Kong FinTech Week, Rocco Iannone, Creative Director of Ferrari together with Giampietro Baudo, Editor-in-Chief of L'OFFICIEL Italia and Global Executive Director of L'OFFICIEL speaks to Benjamin Eymere, Chief Metaverse Officer of AMTD and CEO of L'Officiel Inc. Together they reflect on Ferrari's heritage, the evolution of the brand, and the relationship between tradition and innovation. "We want to create our Asian market and create a fil rouge with our Italian spirit which is known worldwide," explains Rocco Iannone. "If I were to think about our link with technology it is certainly related to our product which has always remained our core. We pay attention to new production techniques and technologies that are applied to materials. Our intent is to continue our approach to sustainability." The conversation also outlined the importance of digital communication, virtual realities, the Web3, and with a look at the future of the brand.
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