Nick Knight and Danko Steiner presented two visions of Riccardo Tisci's latest collection, showing there's no one way to wear the brand.

<p style="text-align:justify">Launched worldwide today, the new Burberry campaign shows a range of aesthetics within creative director Riccardo Tisci&#39;s sensual vision of the British heritage house by calling&nbsp;two different photographers, Nick Knight and Danko Steiner, to create compelling imagery. Featuring a cast of models including Gigi Hadid, Irina Shayk, and Fran Summers, the photos and videos immediately captivate with their star power and varying looks.&nbsp;&ldquo;This campaign explores the many facets of British culture and how they coexist,&quot; Tisci explains. &quot;Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinctive lenses.&quot;</p>

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<p style="text-align:justify">Taking inspiration from the theme of Burberry&#39;s new collection, Steiner captured the models on the beach. &ldquo;It was Riccardo who had the brilliant idea of filming the seaside collection. The result is that these classic Burberry silhouettes end up being framed by water,&quot; he says. &ldquo;While the ocean is a lasting and beautiful setting for photography, we wanted the sea to play a larger role in images - water is the source of change and discovery. We wanted our incredible cast to interact with the idea of engaging with a powerful and natural force. I always believed that the seas and oceans unite us. &quot;</p>

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<p style="text-align:justify">For Knight&#39;s campaign, he went into the studio and&nbsp;looked at the &quot;raw and unpolished energy of youth,&quot; featuring models holding video recorders as surrounding video screens display what they capture. &ldquo;This reflects the many different points of view that are available to everyone through social media. It seems like our whole life is screen-based now, with images available on every surface around us - from our phones and laptops to digital billboards, &rdquo;he says.</p>

<p style="text-align:justify">It definitely seems this campaign, beyond attracting attention with its noteworthy cast and crew, is going to make a lasting statement with its two visions, which contrast in aesthetic yet work together to communicate a common vision of plurality. There&#39;s no one way to wear Burberry, just like there&#39;s no one way to channel British culture, and Steiner and Knight have helped to display the artful new ways Tisci is spreading this message.</p>

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