Fashion

Ginevra Elkann Takes Us Behind-the-Scenes of Filming Max Mara's Holiday in Ischia

 "I started from the idea of an elegant woman, without too many frivolities, and I accompanied her on her free journey, together with friends, on this wildly refined island," Elkann tells L'OFFICIEL. After the success of Magari (If Only), the director goes behind the camera again to capture a mini film for Max Mara's Resort 2022 fashion show, designed by Ian Griffiths.

07.01.2021 by Giampietro Baudo
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Max Mara Travels to Ischia for Resort 2022

Ian Griffiths, creative director of the Maison worth over $1.4 billion, speaks to L’OFFICIEL about the brand’s Resort 2022 show. Taking place in the gardens of the Hotel Mezzatore, inspired by the words of Truman Capote, and channeling the refined elegance at the turn of the ’50s and ‘60s, the collection presents an elegant journey punctuated by the high chromatic tones of the setting’s geranium and bougainvillea. 

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