In celebration of Max Mara's Spring/Summer 2025 collection, L'OFFICIEL looks back at the beloved brand's origins. 

With flared sleeves and elegant headpieces in earth tones, Max Mara paraded its Resort 2025 collection through the Doge's Palace in Venice. 

With the support of L'OFFICIEL USA and Fashion Group International, Max Mara hosted an evening of discovery, history, and shopping.

From Gucci in London to Louis Vuitton in Shanghai, check out where luxury brands are setting sail for their upcoming collections. 

Creative director Ian Griffiths finds inspiration in Nordic tales, midsummer traditions, and Selma Lagerlöf.

From Dior in Mumbai to Chanel in Los Angeles, these are the imagined upcoming fashion show destinations. 

During Milan Fashion Week, the Italian fashion house Max Mara presented its Fall/Winter 2023 collection. 

This season’s bags are oversized, organically shaped, and, with strategic cutouts and zippers–a revelation.

Beyond flowers and chocolate.

 "I started from the idea of an elegant woman, without too many frivolities, and I accompanied her on her free journey, together with friends, on this wildly refined island," Elkann tells L'OFFICIEL. After the success of Magari (If Only), the director goes behind the camera again to capture a mini film for Max Mara's Resort 2022 fashion show, designed by Ian Griffiths.

Ian Griffiths, creative director of the Maison worth over $1.4 billion, speaks to L’OFFICIEL about the brand’s Resort 2022 show. Taking place in the gardens of the Hotel Mezzatore, inspired by the words of Truman Capote, and channeling the refined elegance at the turn of the ’50s and ‘60s, the collection presents an elegant journey punctuated by the high chromatic tones of the setting’s geranium and bougainvillea.