All proceeds will go to The Ocean Cleanup, a non-profit organization that aims to clean up 90 percent of floating plastic pollution in the oceans.

Digital artwork in the form of tokens is becoming more popular by the day and <a href="https://www.lofficielusa.com/fashion/saint-laurent-givenchy-miu-miu-prove-more-is-more" target="_blank" rel="noopener">Givenchy</a> is auctioning off 15 NFTs by artist Chito.
<a href="https://www.lofficielusa.com/fashion/givenchy-appoints-streetwear-designer-matthew-williams-as-new-creative-director" target="_blank" rel="noopener">Matthew M. Williams</a>, Creative Director of Givenchy, enlisted Chito for his Givenchy Cruise 2022 collection. Now his unique airbrushed characters&mdash;a suspicious-looking dog, a boy in a horned cap, and an annoyed girl&mdash;have become <a href="https://www.lofficielusa.com/fashion/nfts-impact-fashion-industry-crypto-currency" target="_blank" rel="noopener">NFTs</a>, the latest fashion craze born in the midst of the growing interest in the potential of the metaverse.

The creative director and artist have revealed the next stage of their collaboration with a collection that pushes boundaries: a rare set of 15 unique NFT graphic works, each created by Chito and Williams themselves. The collection will feature the same iconic prints used in <a href="https://www.lofficielusa.com/fashion/every-look-givenchy-spring-summer-2022-pfw-runway" target="_blank" rel="noopener">the Spring/Summer 2022 collection</a>, such as the pop-inspired "Truehearted." NFTs are unique digital artwork that can be used by collectors as online avatars or profile pictures (PFPs). NFTs, like PFPs, are a popular trend which the fashion community can adopt to demonstrate that they exclusively own Chito and Williams' creations for Givenchy&mdash;a true expression of digital fashion.
"I wanted to explore this exciting new NFT space. The fact that Chito is already active in the metaverse ecosystem made it even more natural for us to collaborate on this limited series and take our collective vision for Givenchy even further," he said. Matthew M. Williams. All proceeds from the auction&mdash;with bids starting November 23 on <a href="https://opensea.io" target="_blank" rel="noopener">OpenSea</a> (NFT's largest marketplace)&mdash;will go to <a href="https://theoceancleanup.com" target="_blank" rel="noopener">The Ocean Cleanup</a>, a non-profit organization that aims to clean up 90 percent of pollution from plastic floating in the oceans.
Williams and Givenchy aim to highlight the power of NFTs in conveying the work of artists like Chito and to conceptualize the role of fashion not only in the physical but also in the digital realm.

Givenchy is Auctioning NFTs with Artist Chito

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