Luxury fashion houses like Prada and Celine are appealing to Gen Z shoppers now more than ever by utilizing their favorite TikTok celebrities and incorporating products into various Internet trends. 

More than just a platform to post 30-second dance routines, <a href="https://www.lofficielusa.com/pop%20culture/how-quarantine-built-tiktok-celebrities-charli-damelio-addison-rae" target="_blank">TikTok</a> has turned into a pop culture powerhouse&mdash;turning unsuspecting teens into paparazzi-attracting <a href="https://www.lofficielusa.com/fashion/designer-celebrity-face-merch-princess-diana-kate-moss" target="_blank">celebrities</a>, cultivating trends that clear store shelves, and most recently, providing a space for luxury fashion houses to cultivate&nbsp;a loyal <a href="https://www.lofficielusa.com/fashion/gen-z-y2k-millennial-90s-fashion-nostalgia" target="_blank">Gen Z</a> following.

As today teens&rsquo; fashion curiosity&nbsp;and the profitability of social media stardom grow in tandem, Internet celebrities are dabbling in high fashion more than ever before. TikTok stars have traded in Urban Outfitters and Brandy Melville for <a href="https://www.lofficielusa.com/fashion/fashion-video-games-balenciaga-burberry-moschino" target="_blank">Balenciaga</a> and <a href="https://www.lofficielusa.com/fashion/saint-laurent-summer-2021-anthony-vaccarello" target="_blank">Saint Laurent</a>, with the leading boys of the app moving past their previously clean-cut, preppy personas in favor of <a href="https://www.lofficielusa.com/beauty/rock-star-hair-evolution-joan-jett-miley-cyrus" target="_blank">shaggy hair</a>, dangly earrings, and black nail polish.

This edgier caricature known as the <a href="https://www.vice.com/en/article/gy44jj/what-is-an-e-boy">E-boy</a> captured the interest of Celine&#39;s <a href="https://www.lofficielusa.com/men/mr-porter-celine-homme-hedi-slimane-pop-up-e-boy" target="_blank">Hedi Slimane</a>, who cited it as a major source of inspiration for Celine Homme&#39;s <a href="https://www.lofficielusa.com/fashion/celine-spring-summer-2021-hedi-slimane-monaco">Spring/Summer 2021</a> collection <a href="https://www.lofficielusa.com/men/mr-porter-celine-homme-hedi-slimane-pop-up-e-boy">The Dancing Kid</a>.&nbsp;Pulling from creators like <a href="https://www.instagram.com/lilhuddy/?hl=en">Chase Hudson</a> and <a href="https://www.tiktok.com/@noeneubanks?lang=en">Noen Eubanks</a>&#39;&nbsp;essential outfit components&nbsp;like chains and skate shoes, Slimane imagines them through a unique designer lens&mdash;providing experimental layering, color, and silhouette choices for TikTok teens to pick up as they grow into their personal style&mdash;while tapping <a href="https://pitchfork.com/thepitch/tiagz-most-hated-producer-on-tiktok/">Tiagz</a>, the producer behind many of TikTok&#39;s viral audios, for the presentation&#39;s soundtrack.

Celine Homme Spring/Summer 2021, Look 7

Celine Homme Spring/Summer 2021, Look 25

Celine Homme Spring/Summer 2021, Look 32

Celine Homme Spring/Summer 2021, Look 40

Celine Homme Spring/Summer 2021, Look 45

Any conversation surrounding TikTok practically requires a mention of their&nbsp;reigning queen, <a href="https://www.lofficielmalaysia.com/art/celebrity-mother-daughter-duos-taking-over-tiktok" target="_blank">Charli D&#39;amelio</a>, who sits as the platforms most popular creator with over 103 million followers. The Connecticut teen initially gained prominence for her&nbsp;girl-next-door demeanor, so as she rose further in fame, her collaborations with Hollister, Gen Z-geared <a href="https://www.lofficielusa.com/beauty/the-best-dewy-foundations-for-a-natural-glow" target="_blank">makeup</a> brand Morphe 2, and <a href="https://news.dunkindonuts.com/news/the-charli-dances-onto-the-dunkin-menu#:~:text=Beginning%20today%20for%20a%20limited,nationwide%20as%20%E2%80%9CThe%20Charli.%E2%80%9D">Dunkin Donuts</a>&nbsp;only made sense. Her front row appearance at <a href="https://www.lofficielusa.com/film-tv/the-queens-gambit-prada-costumes-anya-taylor-joy" target="_blank">Prada</a> earlier this year, though, was a bit more unexpected.

&nbsp;

Prada invited Charli D’Amelio in Milan for the Prada Fall/Winter 2020 Womenswear Show

In February, Prada flew out the then-15-year-old to Europe for&nbsp;<a href="https://www.lofficielusa.com/fashion-week/milan-fashion-week-celebrities-photos-events-fall-2020" target="_blank">Milan Fashion Week</a>,&nbsp;dressing her out of her laid-back style into a sleek gray <a href="https://www.lofficielusa.com/fashion/women-sweater-vest-trend-instagram" target="_blank">sweater</a> and high-waisted trousers for the Italian house&#39;s Fall/Winter 2020 runway show. Though Prada was not posting original content on TikTok at the time, D&#39;amelio documented the experience to her then-28 million followers, from cycling through different outfit options before the show to dancing with <a href="https://www.lofficielusa.com/fashion/lara-stone-model-runway-givenchy-riccardo-tisci-chanel" target="_blank">models</a> after.

As next seasons shows were presented in lockdown, TikTok offered a digital space for designers and creators to connect&nbsp;with&nbsp;<a href="https://wwd.com/business-news/technology/exclusive-tiktok-fashion-month-1234578987/" target="_blank">#TikTokFashionMonth</a>. The event, which spanned from September 10th to October 8th, hosted livestreams of runway shows from designers Saint Laurent, Prada, and <a href="https://www.lofficielusa.com/shopping/mens-shopping-accessory-trends-beanies-winter-fendi-louis-vuitton" target="_blank">Louis Vuitton</a> Men&#39;s, supplemental commentary from fashion trailblazers like <a href="https://www.tiktok.com/@wisdm8?lang=en" target="_blank">Wisdom Kaye</a>, and a capsule collection <a href="https://www.lofficielusa.com/fashion/costume-designer-patricia-field-emily-in-paris-season-2-sex-and-the-city" target="_blank">Alice + Olivia</a> designed exclusively for the platform.

While designer recognition among TikTok&#39;s audience initially grew through these digital collaborations, brands obtained a sense of loyalty from the everyday user by authentically&nbsp;participating in the <a href="https://www.lofficielusa.com/fashion/how-to-make-tik-tok-trends-high-fashion-corsets-" target="_blank">trends</a> surrounding them.

Probably one of the most referenced luxury brands on the platform, <a href="https://www.lofficielusa.com/fashion/alessandro-michele-gucci-creative-director-harry-styles-jared-leto" target="_blank">Gucci</a> has become a descriptor for anything unique and <a href="https://www.lofficielusa.com/fashion/iconic-fashion-tributes-to-lgbtq-culture" target="_blank">campy</a>. When creator <a href="https://www.tiktok.com/@morganpresleyxo?lang=en" target="_blank">Morgan Presly&#39;s</a> audio describing how to &quot;look like a Gucci&quot; model began to trend in August, the house tapped the concept to create the <a href="https://www.tiktok.com/tag/guccimodelchallenge?lang=en">#GucciModelChallenge</a>, which garnered over a thousand posts of fashion fans layering on silk shirts, head <a href="https://www.lofficielusa.com/fashion/olivia-palermo-scarf-mask-style" target="_blank">scarves</a>, and oversized sunglasses.

harry-styles-cardigan-tiktok-jw-anderson.jpg

<a href="https://www.lofficielusa.com/men/gilbert-and-george-art-jonathan-anderson-designer-interview" target="_blank">JW Anderson</a>, on the other hand, found itself a part of vilarity through a specific piece: the <a href="https://www.lofficielusa.com/fashion/harry-styles-gender-fluid-fashion-stylist" target="_blank">Harry Styles</a> cardigan. Inspired by the brand&#39;s multi-colored patchwork knit&nbsp;cardigan worn by the <a href="https://www.lofficielusa.com/gucci-beauty/harry-styles-fashion-photos-gucci-fine-line">L&#39;OFFICIEL cover star</a> in February for a rehearsal of&nbsp;The Today Show, creator <a href="https://www.tiktok.com/@lilbittylivie?lang=en" target="_blank">Liv Huffman</a> set out to crochet her own version in June, a project soon picked up by other Styles&#39; fans as a remedy for <a href="https://www.lofficielusa.com/fashion/pinterest-gen-z-fashion-inspiration-mood-boards-social-media" target="_blank">quarantine</a> boredom. Inspired by the outpouring of creativity, Anderson released a pattern to the piece with a heartfelt message:&nbsp;&ldquo;I am so impressed and incredibly humbled by this trend and everyone knitting the cardigan. I really wanted to show our appreciation so we are sharing the pattern with everyone. Keep it up!&rdquo;

From Prada to Celine: How High Fashion Infiltrated TikTok

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