The latest beauty trend, dubbed the morning shed routine, is bringing back outdated pressures—and it’s not as glamorous as it seems.
The 21-year-old model is chronically online and constantly hilarious. See her best moments.
TikTok's latest viral beauty tutorial is less based on technique as it is about political satire.
As a ban for the app looms, people are scrambling to save their favorite content. Here are the fashion tips to remember, long after it's gone.
From the Bennifer Breakup to celebrity look-alike competitions, the year gave some of pop culture's most unforgettable moments yet.
The Winter Arc trend is inspiring people to turn the colder months into a season of growth and transformation. L'OFFICIEL has everything you need to know about this viral movement.
Shop L'OFFICIEL's roundup of viral cow print pieces to add to your wardrobe.
The change of season has brought a change in trends, from "brat" to the internet's newest obsession, "demure" dressing.
From striking, vibrant hues to sculptural silhouettes, Polly Pocket Girl Summer is all about embracing bold styles.
As charm necklaces re-enter the fashion chat, we explore the top charm stores to visit with your besties this summer.
These Tiktok-approved makeup looks are truly easy to recreate at home.
The luxury brand has officially won Gen Z over with its social media strategy.
Achieve a salon-worthy 'do with these new-age split end trimmers.
With some going viral on TikTok and others sold-out from many retailers, these six digital cameras will capture the perfect summer candids.
Are the viral Kulani Kinis really worth the hype? Discover why Gen Z is obsessed with these vibrant bikinis.
The iconic actress and singer was famous for the way she accessorized her handbags, and TikTok is bringing her quintessential style back in revolutionary new ways.
These are the best setting sprays for any kind of weather.
Meet the model-influencer-young mom who is taking over TikTok.
The Clean Girl is out. Extravagance is in.
For someone who once rapped about "rules," those restrictions don't seem to exist in Doja Cat's vision of beauty.