Other stars tapped in for the Loewe Spring/Summer 2024 pre-collection include Dakota Fanning, Greta Lee, Josh O'Connor, and Mike Faist.

<a href="https://www.lofficielusa.com/fashion-week/loewe-spring-summer-2024-paris-fashion-week-runway-images" target="_blank" rel="noopener">Loewe</a> knew what the people wanted this spooky season.&nbsp;
For its latest <a href="https://www.lofficielusa.com/fashion-week/loewe-spring-summer-2024-paris-fashion-week-runway-images" target="_blank" rel="noopener">Spring/Summer 2024</a> pre-collection, Loewe has tapped in actor Maggie Smith, well known for her role as Professor McGonagall in Harry Potter. The 88-year-old put down her wand and switched the Wizarding World for the high-fashion one. Lensed by photographer Juergen Teller, Smith stands posing in front of a brick wall and sitting on a vibrant sofa, donned in a head-to-to fur coat, a silk dress, and holding the Loewe Puzzle Bag.
Smith isn't the only star who has featured though. Loewe also brought in <a href="https://www.lofficielusa.com/fashion/dakota-fanning-young-actress-style-evolution" target="_blank" rel="noopener">Dakota Fanning</a>, <a href="https://www.lofficielusa.com/pop-culture/zendaya-challengers-trailer-first-look-details-mvoie-josh-o-connor-mike-faist" target="_blank" rel="noopener">Mike Faist, Josh O'Connor</a>, Greta Lee, &nbsp;Rachel Jones, FeiFei Sun, and&nbsp;Taeyong. O'Connor sits wrapped in a branded cozy blanket while Sun stands on a diving board suspended above a weather-ridden swimming pool.
Loewe is no stranger to creating viral campaigns with buzzy celebrities, in fact, you could even argue that's become the expectation. For the Fall/Winter 2023 campaign, the House starred ambassadors <a href="https://www.lofficielusa.com/fashion/taylor-russell-best-fashion-moments-bones-and-all" target="_blank" rel="noopener">Taylor Russell</a> and <a href="https://www.lofficielusa.com/fashion/yang-mi-chinese-actress-ambassador-loewe" target="_blank" rel="noopener">Tang Wei</a>. Russell was also tapped in for the campaign the season before that, wearing standout pieces like the viral pixelated sweatshirt.&nbsp;
This time around, Loewe traded out its phygital creative direction for a more abstract one, as each star is spotlighted as cutouts &mdash; as if Loewe is in the middle of making a fashion scrapbook.
Check out the Loewe Spring/Summer pre-collection campaign below.

Photo courtesy of Loewe.

Actor Maggie Smith (aka Professor McGonagall) Stars in Latest Loewe Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Actor Maggie Smith (aka Professor McGonagall) Stars in Latest Loewe Campaign

Tags

Related Articles

Fashion Week

Jonathan Anderson Does Normcore His Way for Loewe Spring/Summer 2024

Fashion

Meet Chinese Actress Yang Mi, Loewe's Newest Ambassador

Fashion

Loewe's Blurred Vision Shows at the Château de Vincennes

Recommended posts for you

Fashion

Bottega Veneta Has a New Creative Director: Meet Louise Trotter

Fashion

Chanel Finally Reveals Its New Creative Director: Matthieu Blazy

Fashion

Thrill of the Frill: Ruffles and Boho's Return

Shopping

9 Lace Tights That Will Effortlessly Elevate Your Style

Travel & Living

A Design Lover's Ultimate Milan Travel Guide

Pop culture

See Selena Gomez's Engagement Ring and How Much Her 'Rare' Diamond Cost

Fashion

7 Breathtaking Jewelry Moments in Film

Shopping

18 Luxury Pet Accessories for the Person Who Dresses Up Their Dog