Fashion labels like Loewe, Fendi, Birkenstock, and more unveiled stunning new collections.

As 2025 dawns, the fashion world turns its gaze to the Year of the <a href="https://www.lofficielusa.com/fashion/the-ballad-of-songbirds-and-snakes-la-premiere-red-carpet-fashion">Snake</a>, a zodiac sign celebrated for its wisdom, transformation, and timeless elegance. With the Lunar New Year beginning on January 29, this is a time to bid farewell to the dynamic Year of the <a href="https://www.lofficielusa.com/fashion/lunar-new-year-year-of-the-dragon-fashion-collections">Dragon</a> and embrace the sleek sophistication that the <a href="https://www.lofficielusa.com/film-tv/salma-hayek-pinault-from-dusk-till-dawn-viral-movie-explainer">snake</a> embodies. In honor of this captivating symbol, many illustrious fashion houses have unveiled exclusive collections, weaving the essence of the snake into their designs with striking artistry and style. Keep scrolling to see our favorite fashion collections celebrating&nbsp;Chinese New Year and the Year of the Snake.

Alexander McQueen Lunar New Year Capsule Collection. Photos courtesy of Alexander McQueen.

<a href="https://www.lofficielusa.com/fashion/alexander-mcqueen-iconic-runway-shows-designer-lee-mcqueen-fashion-history" target="_blank" rel="noopener">McQueen&rsquo;s</a> 2025 Lunar New Year campaign, starring Zhang Youhao, explores themes of belonging, transformation, and hope. Set in a vibrant urban landscape, it follows characters navigating the city&rsquo;s streets and overpasses on Lunar New Year&rsquo;s Eve, their journeys intertwined in a narrative of connection and renewal. The campaign highlights <a href="https://www.lofficielusa.com/fashion-week/pfw-mcqueen-banshee-spring-summer-2025-show-runway-looks" target="_blank" rel="noopener">McQueen&rsquo;s Spring Summer 2025 Pre-Collection</a>. The T-Bar Sling bag with its signature buckle and Flexion sneakers in rich seasonal tones of <a href="https://www.lofficielusa.com/shopping/best-burgundy-bags-fall-trend" target="_blank" rel="noopener">burgundy</a>, orange, and white blend sleek design with functionality, embodying the spirit of the Year of the Snake.

Fendi Eyes: Lunar New Year Collection. Photos courtesy of Fendi.

<a href="https://www.lofficielusa.com/fashion/fendi-holiday-winter-capsule-2024" target="_blank" rel="noopener">Fendi</a> celebrates Lunar New Year 2025 and its centenary with the vibrant Fendi Eyes capsule. Reimagining the iconic &ldquo;monster eye&rdquo; motif, the collection blends bold creativity with timeless elegance. For women, vibrant Mini Peekaboo, Baguette bags, and playful accessories shine alongside ready-to-wear adorned with floral prints in soft hues. For <a href="https://www.lofficielusa.com/men/valentino-men-fall-winter-2024-runway-images" target="_blank" rel="noopener">men</a>, sleek Peekaboo ISeeU bags, <a href="https://www.lofficielusa.com/fashion-week/fendi-spring-summer-2025-collection-milan-fashion-week" target="_blank" rel="noopener">Fendi</a> Flow sneakers, and FF jacquard details capture festive charm. A multicolored FF logo adds a joyful, modern twist, honoring the Maison&rsquo;s heritage while embracing the future.

Loewe Lunar New Year Capsule Collection. Photos courtesy of Loewe.

In celebration of the Year of the Snake, <a href="https://www.lofficielusa.com/fashion/proenza-schouler-founders-designers-exit" target="_blank" rel="noopener">Loewe</a> has unveiled a special Lunar New Year collection featuring ready-to-wear and <a href="https://www.lofficielusa.com/shopping/best-leather-tote-bags-shopping" target="_blank" rel="noopener">leather</a> goods adorned with elegant snake-inspired details. Accented with <a href="https://www.lofficielusa.com/shopping/loewe-on-cloud-shoes-2-shop" target="_blank" rel="noopener">cloud</a> motifs symbolizing luck and prosperity, this collection embodies the spirit of the festive season.

Maje Lunar New Year Capsule Collection. Photography courtesy of Maje.

In celebration of the Year of the Snake, Maje unveils a captivating capsule collection featuring embellished <a href="https://www.lofficielusa.com/fashion/denim-trends-wide-leg-flare-embellished-jeans-baggy-2025" target="_blank" rel="noopener">denim</a>, chic polo shirts, and refined <a href="https://www.lofficielusa.com/shopping/cardigan-shopping-guide-fall-2024" target="_blank" rel="noopener">cardigan</a> sets. Drawing inspiration from the snake&rsquo;s bold yet understated essence, the collection showcases soft pastel <a href="https://www.lofficielusa.com/beauty/blush-pink-nails-manicure-trend" target="_blank" rel="noopener">pinks</a> and light blues, ideal for festive gatherings and versatile enough for year-round style. Set against a rich burgundy backdrop in <a href="https://www.lofficielusa.com/travel-living/paris-museums-to-visit-other-than-the-louvre-culture-exhibits" target="_blank" rel="noopener">Paris</a>, the campaign symbolizes prosperity and good fortune, with exclusive packaging and store decor completing the elegant Lunar New Year experience.

The Encounter: Miu Miu Chinese New Year 2025. Photography courtesy of Miu Miu.

<a href="https://www.lofficielusa.com/pop-culture/golden-globes-eve-parties-celebrity-photos-2025" target="_blank" rel="noopener">Miu Miu</a> rings in the Year of the Snake with The Encounter (如期而遇), a charming short film by acclaimed filmmaker Shujun Wei. Featuring brand ambassadors Liu Haocun and Zhao Jinmai, the story unfolds in Yi Lau Yi, a bustling Cantonese tea house in Beijing. As the duo enjoys a lively performance by a local band, the scene transforms when the musicians and diners mysteriously vanish, leaving them to wander a magical dreamscape filled with music, dance, and playful discovery. 
This celebratory spirit carries into the collection, which features a mix of joyful and refined pieces. Oversized <a href="https://www.lofficielusa.com/shopping/whimiscal-holiday-knits-ugly-sweaters-shop-loewe" target="_blank" rel="noopener">sweaters</a>, preppy tweeds, jewel-encrusted denim, and blouson jackets are paired with signature ballerinas, strappy <a href="https://www.lofficielusa.com/fashion/how-to-wear-socks-with-heels-styling-tips" target="_blank" rel="noopener">kitten heels</a>, and Plume and New Balance X Miu Miu sneakers. Accessories include the Penny, Wander, and Arcadie bags in exclusive designs, playful bag charms like crochet-knit serpents, and personalized Chinese knots available at select stores. The collection is rounded out with logoed hoodies, T-shirts, and cotton underwear in lucky red.

Cos Lunar New Year Capsule Collection 2025. Photography courtesy of Cos.

Cos celebrates the 2025 Lunar New Year and the Year of the Snake with a campaign that embraces fresh starts, renewal, and good fortune. The collection features limited-edition bags, hand-crafted charms, and a <a href="https://www.lofficielusa.com/shopping/red-tights-shopping" target="_blank" rel="noopener">seasonal</a> capsule of ready-to-wear pieces in a vibrant color palette. The highlight of the collection is a series of four repurposed leather bag charms, combining modern aesthetics with traditional Chinese <a href="https://www.lofficielusa.com/travel-living/jessie-andrews-nordic-knots-tase-gallery-collaboration-interview-2024" target="_blank" rel="noopener">knots</a>. Each <a href="https://www.lofficielusa.com/fashion/rediscovering-charm-necklaces" target="_blank" rel="noopener">charm</a> is uniquely hand-made, reflecting individuality and the promise of new opportunities. Paired with mini bags crafted from leather and suede, these charms can be styled to suit personal tastes or meaningful color combinations. This ready-to-wear capsule celebrates nature&rsquo;s renewal, offering pieces inspired by spring&rsquo;s lively tones and harmonious elements.&nbsp;

Hublot Spirit of Big Bang Year of the Snake. Photography courtesy of Hublot.

Hublot honors the Year of the Snake with a limited-edition Spirit of Big Bang, featuring a striking gold-plated snake design. Limited to just 88 pieces, the <a href="https://www.lofficielusa.com/watches/vintage-womens-watch-shopping-maintenance-guide" target="_blank" rel="noopener">watch</a> showcases a lifelike snake crafted with precision <a href="https://www.lofficielusa.com/beauty/brazilian-laser-hair-removal-what-to-know-shaving-vs-waxing-lasering" target="_blank" rel="noopener">laser</a> engraving, slithering across the open dial and around the chronograph&rsquo;s counters. Encased in black ceramic with a snake-scale-engraved <a href="https://www.lofficielusa.com/men/luxury-watches-timepieces-feature-fall-2024" target="_blank" rel="noopener">bezel</a> and a unique velvet-finish rubber strap, the timepiece combines artistry with innovation. Available at Hublot boutiques worldwide, this masterpiece blends tradition, craftsmanship, and cutting-edge technology.

Burberry Year of the Snake Capsule Collection. Photography courtesy of Burberry.

Burberry marks the Year of the Snake with a capsule collection and a collaboration with Chinese bamboo-weaving artist Qian Lihuai. Centered around <a href="https://www.lofficielusa.com/fashion/radish-red-celebrity-outfits-carpet-2025-golden-globes" target="_blank" rel="noopener">red</a>, symbolizing <a href="https://www.lofficielusa.com/pop-culture/nara-smith-and-lucky-blue-smith-baby-girl-whimsy-lou" target="_blank" rel="noopener">luck</a> and prosperity, the collection reimagines the Burberry Check with a &ldquo;B Snake&rdquo; motif across outerwear, jersey separates, and <a href="https://www.lofficielusa.com/shopping/chocolate-brown-suede-handbags-shoes-accessories-trend" target="_blank" rel="noopener">accessories</a> like silk scarves, wallets, and bag charms. Qian&rsquo;s &ldquo;Us&rdquo; series of nine bamboo sculptures, inspired by serpentine forms and family bonds, highlights the campaign starring Brand Ambassador Zhang Jingyi.

Conquest Heritage Year of the Snake. Photography courtesy of Longines.

Longines celebrates the Year of the Wood Snake in 2025 with a special edition of its Conquest Heritage model. Limited to 2025 pieces, this timepiece features a gradient red dial with signature gilt hands and indexes, and a case back engraved with &ldquo;Divine Snake Presents Treasure,&rdquo; a design by renowned Chinese artist Wu Jian&rsquo;an. Inspired by the East Asian legend The Legend of the White Snake, the intricate <a href="https://www.lofficielusa.com/fashion/keke-palmer-vintage-dolce-gabbana-dress-good-morning-america-outfit" target="_blank" rel="noopener">emblem</a> depicts a snake holding a Lingzhi <a href="https://www.lofficielusa.com/fashion/sustainable-leather-alternatives-vegetables-plant-based" target="_blank" rel="noopener">mushroom</a>, symbolizing wisdom, rebirth, and vitality. This unique collaboration merges <a href="https://www.lofficielusa.com/fashion/influence-of-asian-bloggers-in-fashion-bryanboy-susie-lau">East Asian</a> heritage with contemporary artistry, reflecting Longines&rsquo; commitment to tradition and innovation.

Year of the Snake Capsule Collection. Photography courtesy of Silk Laundry.

Silk Laundry celebrates the 2025 Year of the Snake with a limited-edition capsule collection featuring a bespoke snake <a href="https://www.lofficielusa.com/fashion/animal-print-outfits-leopard-print-shopping" target="_blank" rel="noopener">print</a>. The collection highlights two key pieces: the 1996 Dress in rose and the Short Sleeve Boyfriend <a href="https://www.lofficielusa.com/fashion/denim-shirts-fashion-style-loewe-miu-miu" target="_blank" rel="noopener">Shirt</a>, both adorned with exclusive prints inspired by the zodiac and endangered snake species. Each print carries deep symbolism, from the Rough Green Snake representing rebirth to the Tenasserim Pit Viper symbolizing life&rsquo;s careful choices. This collection merges <a href="https://www.lofficielusa.com/travel-living/grand-velas-los-cabos-all-inclusive-luxury-review" target="_blank" rel="noopener">luxury</a> with sustainability, emphasizing exceptional craftsmanship while raising awareness of the natural world. Through these designs, Silk Laundry honors transformation, growth, and the beauty of nature, offering a meaningful celebration of the Lunar New Year.

Birkenstock 1774 Lunar New Year Collection. Photography courtesy of Birkenstock.

<a href="https://www.lofficielusa.com/fashion/dior-birkenstock-shoe-collaboration-collection-2022" target="_blank" rel="noopener">Birkenstock</a> welcomes the Lunar New Year with a collection inspired by the Year of the Snake, a symbol of wisdom, elegance, and transformation, qualities reflected in the brand&rsquo;s design philosophy. This special series reimagines three classic styles with luxurious details. The Arizona and Florida sandals are crafted in premium Italian leather with all-over python embossing, while the Tokio clog features a mix of soft suede and <a href="https://www.lofficielusa.com/men/versace-spring-2019-menswear" target="_blank" rel="noopener">python</a>-embossed leather accents. Each piece is lined with plush nappa leather and finished with Birkenstock&rsquo;s signature anatomically shaped footbed in black leather. The collection&rsquo;s <a href="https://www.lofficielusa.com/fashion-week/no-21-fall-2019" target="_blank" rel="noopener">beige</a> and red tones evoke the vibrant patterns of the snake, complemented by 1774&rsquo;s distinctive gold and silver buckles.

Dr. Martens Lunar New Year Collection. Photography courtesy of Dr. Martens.

<a href="https://www.lofficielusa.com/men/supreme-dr-martens-collab-5-eye-spring-summer-2021" target="_blank" rel="noopener">Dr. Martens</a> brings an edgy, <a href="https://www.lofficielusa.com/shopping/holiday-clothes-attire-embellished-beads-sequins" target="_blank" rel="noopener">festive</a> twist to its classic designs in honor of the 2025 Year of the Wood Snake. Featuring snakeskin-embossed leather, the collection reflects the intelligence and refined taste associated with the zodiac sign. Highlights include the <a href="https://www.lofficielusa.com/film-tv/tom-cruise-most-iconic-roles-top-gun-maverick-movies-films" target="_blank" rel="noopener">iconic</a> 1460 boot, 1461 shoe, and a sleek leather backpack. Each piece is crafted with Dr. Martens&rsquo; signature durability and elevated with luxurious details. The rich, full-grain snakeskin-embossed leather adds texture and sophistication, while red accents on the backstraps and the 1461 shoe&rsquo;s vibrant red sole symbolize good luck. Finishing touches like <a href="https://www.lofficielusa.com/fashion/courteney-cox-1997-valentino-golden-globes-dress" target="_blank" rel="noopener">gold</a> details and snake charms complete this stylish homage to the Lunar New Year.

Year of the Snake Collection. Photography courtesy of Acne Studios.

<a href="https://www.lofficielusa.com/fashion/acne-studios-unveils-its-reimagined-greene-street-storefront" target="_blank" rel="noopener">Acne Studios</a> celebrates the Year of the Snake with a bold new collection, brought to life by brand ambassador Sandra Ma Sichun. Drawing on the snake&rsquo;s associations with wisdom, transformation, and good fortune, the collection reinterprets these themes through its iconic designs and vibrant aesthetic. Highlights include a striking crimson ruffle strap dress with python-print accents and a skin-tight python-print T-shirt in red and grey. 
The signature 1996 logo T-shirt, adorned with crystals, is styled with loose-fit <a href="https://www.lofficielusa.com/beauty/summer-2021-shimmering-body-oil" target="_blank" rel="noopener">shimmery</a> denim for a contemporary edge. Accessories feature the classic wool mohair scarf in a festive red gradient and the limited-edition Bowlina bag in embossed leather, completing the collection with a <a href="https://www.lofficielusa.com/fashion/beaded-bags-trend-staud-loewe" target="_blank" rel="noopener">playful</a> yet elegant touch. The Chinese actor embodies the bold spirit of the collection, capturing the transformative energy of the Year of the Snake in every piece.

Harry Winston Chinese New Year Automatic 36mm. Photography courtesy of Harry Winston.

<a href="https://www.lofficielusa.com/fashion/harry-winston-majestic-escapes-collection-nature-inspired" target="_blank" rel="noopener">Harry Winston</a> honors the Chinese Year of the Snake with two limited-edition timepieces in rose and white gold. Featuring dials adorned with lacquered snakes and framed by Harry Winston diamonds, these watches celebrate the snake as a symbol of wealth, wisdom, and guardianship of treasures, now safeguarding the ultimate treasure: <a href="https://www.lofficielusa.com/pop-culture/kaia-gerber-austin-butler-relationship-timeline-breakup" target="_blank" rel="noopener">time</a>. Continuing a tradition since 2016, the House celebrates the zodiac with designs inspired by Chinese culture. Revered as &ldquo;little <a href="https://www.lofficielusa.com/film-tv/everything-to-know-about-house-of-the-dragon-season-3" target="_blank" rel="noopener">dragons</a>,&rdquo; snakes symbolize prosperity and loyalty, embodying calm and rationality.&nbsp;

Canali 2025 Snake Chinese New Year Capsule Collection. Photography courtesy of Canali.

<a href="https://www.lofficielusa.com/men/canali-spring-2019" target="_blank" rel="noopener">Canali</a> celebrates the 2025 Chinese New Year with its Snake Capsule Collection, blending <a href="https://www.lofficielusa.com/beauty/italian-bob-hair-trend-hairstyle-tiktok" target="_blank" rel="noopener">Italian</a> craftsmanship with the zodiac&rsquo;s symbolism of transformation and rebirth. Featuring a refined red, white, and navy-blue palette, the collection includes tailored jackets, <a href="https://www.lofficielusa.com/shopping/reformation-shrimps-collaboration-collection-interview-shop" target="_blank" rel="noopener">knit</a> sets, and T-shirts adorned with snake-inspired embroidery and sleek lines. Each piece balances elegance and vitality, perfect for both festive and everyday wear. Embracing auspicious elements of Chinese culture, the campaign highlights the snake&rsquo;s elegance and power, mirroring Canali's fusion of inner calm and outer style.

Louis Vuitton Lunar New Year Collection. Photography courtesy of Louis Vuitton.

Louis Vuitton celebrates the Lunar New Year with a collection that is inspired by the zodiac and symbolic motifs of good fortune. The collection features bold reds, intricate prints, and luxurious craftsmanship. From <a href="https://www.lofficielusa.com/fashion/celine-mens-spring-summer-2025-collection-runway-video-images" target="_blank" rel="noopener">elegant</a> jewelry to limited-edition <a href="https://www.lofficielusa.com/shopping/chocolate-brown-suede-handbags-shoes-accessories-trend" target="_blank" rel="noopener">accessories</a>, each piece embodies the brand&rsquo;s refinement while paying homage to the festive spirit.&nbsp;

Coach Lunar New Year Collection. Photography courtesy of Coach.

Coach's Lunar New Year collection features standout pieces like the Quilted Tabby <a href="https://www.lofficielusa.com/fashion/shoulder-bags-shop-summer-dior-fendi-prada" target="_blank" rel="noopener">Shoulder Bag</a>, the New Year Essential Card Case, the New Year Cargo <a href="https://www.lofficielusa.com/shopping/best-work-tote-bags-shop" target="_blank" rel="noopener">Tote</a>, and the Coach Snake Script Cropped T-Shirt crafted in organic cotton. With rich red hues symbolizing luck and happiness, paired with gold accents for abundance and wealth, these designs capture the spirit of renewal, joy, and prosperity.&nbsp;

2025's Best Lunar New Year Collections Flex Rouge, Serpentine Style

Tags

Related Articles

Beauty

9 Beauty Products for the Lunar New Year

Fashion

Inside K-Pop’s Lowkey But Powerful Impact on Gender-Fluid Fashion

Fashion

What January's Wolf Moon Means for Every Zodiac Sign

Recommended posts for you

Music

Ariana Grande Might Be Teasing Album No. 8

Beauty

The Most Viral Korean Beauty Brands Worth Keeping On Your Radar

Fashion

Inside Lili Reinhart’s Most Notable Street Style Moments

Beauty

The Rich Simplicity of Augustinus Bader's New Body Cream

Fashion

Lisa's Best Style Moments

Fashion

All of Sarah Pidgeon's Best Minimalist Looks

Film & TV

'Love Story' Episode 9 Summary: How JFK Jr. And CBK's Story Ended

Music

Alex Warren and Kouvr Annon's Complete Relationship Timeline