The New York brand headed to Charleston for two days of festivities, including a recreation of their Fall/Winter 2022 runway show.

When Stacy Smallwood founded <a href="https://www.instagram.com/hampdenclothing/" target="_blank" rel="noopener">Hampden</a> in 2007, the Charleston boutique occupied just one storefront, and carried a cutting-edge mix of brands not commonly found on the southern city&rsquo;s famed King Street. In the 15 years since, the boutique has grown to nearly 10,000 square feet of designer ready-to-wear, accessories, and jewelry, which Smallwood and her team ship to loyal clients around the country. To celebrate its 15th anniversary, Hampden teamed up with New York label <a href="https://www.lofficielusa.com/fashion-week/every-look-from-proenza-schouler-fall-winter-2022" target="_blank" rel="noopener">Proenza Schouler</a> for a 2-day f&ecirc;te and runway show.
&ldquo;To us, the Proenza Schouler customer shares the same characteristics no matter where she is from,&rdquo; say Proenza Schouler designers <a href="https://www.vanityfair.com/style/photos/2021/01/proenza-schoulers-co-founders-on-trying-to-do-less-better" target="_blank" rel="noopener">Jack McCollough and Lazaro Hernandez</a>. &ldquo;She is a confident woman, who appreciates fashion, but also values effortlessness and ease.&rdquo;

To kick off the celebration, guests like Lynn Yaeger, <a href="https://www.instagram.com/blaireadiebee/?hl=en" target="_blank" rel="noopener">Blair Eadie</a>, and Mickey Boardman headed to a private residence on Johns Island at sunset for a welcome dinner complete with Charleston-inspired fare. The following afternoon, editors and clients alike sat down at the Hampden distribution center, which had been transformed into a venue fit for a Proenza Schouler <a href="https://www.lofficielusa.com/fashion/iconic-throwback-runway-moments-90s-2000s-todd-oldham" target="_blank" rel="noopener">runway show</a>&mdash;one of the first times the brand has staged a show for a specialty boutique.
&ldquo;Stacy has been a supporter of the brand since the early days,&rdquo; say McCollough and Hernandez. &ldquo;She has proven herself to be a well respected leader within the industry, and we&rsquo;re proud to continue to support her business as she celebrates this milestone.&rdquo;

Photography by Hunter Abrams

Proenza Schouler Celebrates 15 Years of Charleston Boutique Hampden

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Proenza Schouler Celebrates 15 Years of Charleston Boutique Hampden

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