The Scandi Girl Style Guide to Fall Fashion

Scandinavian style has been a hugely trendy look this past year. From Scandi Girl Summer, we got wide-leg pants, fun prints, and puff-sleeve dresses. As the seasons change, so do our wardrobe essentials, and in Scandi girl style world, that means trench coats, leather jackets, straight-leg pants, mixed materials, and stylish bags. Scandi girl style isn't just about simply looking effortlessly cool, it's about being effortlessly cool at your core. Through its roots in minimalist fashion, along with its more modern, experimental tendencies, the style movement has evolved into something entirely unique and visually striking. Labels like Ganni, Cecilie Bahnsen, and Stand Studio are all at the forefront of the Scandi girl style renaissance we've been seeing recently and are renowned for their wearability, comfort, and timelessly chic styles. 

The Scandi girl style look is all about maintaining a sleek air of elegance, relying on classically chic looks with a fun, playful twist. For many, this means bold prints, pops of unexpected color, a mix of traditionally masculine and feminine styles, and lots of coordination. Of course, it's not all crazy patterns and pastels. Sometimes — especially once the seasons change — Scandi girl style means a more minimalistic approach to fashion (think all-black outfits, slicked-back buns, or white button-downs). However, some of our favorite Scandi girl-style fashion icons, like Matilda Djerf and Marie Jedig, have mastered the art of combining these two approaches, resulting in effortlessly cool outfits and looks we can't wait to try out this fall. 

Whether it's a pair of bright pink sneakers paired with an all-gray outfit, a colorful handbag, or a patterned sweater, these style connoisseurs are the epitome of the Scandi girl style look we want to embody this fall.