In short: she's an influencer, designer, and probably half your Pinterest board.

In case you haven't been on social media lately, <a href="https://www.instagram.com/matildadjerf/feed/?hl=en">Matilda Djerf</a> is everywhere. And even if you don't know her by name, the Swedish influencer has become the It girl of <a href="https://www.lofficielusa.com/fashion/summer-fall-transition-fashion-trends-style">outfit inspiration</a> and perfectly <a href="https://www.lofficielusa.com/beauty/70s-hair-trends-shag-bangs-comeback">loose waves</a>. Between her countryside escapes and effortlessly stylish nights out, it's hard not to round up an inspiration board worth of her pictures.&nbsp;With over 2 million Instagram followers and 50 million views on her TikTok hashtag, Matilda Djerf has become the ultimate influencer. So who exactly is the Swedish social media star?

Instagram: @matildadjef

At the age of 25, Matilda Djef has already made a name for herself. Growing up in the stylish town of Stockholm, Djerf discovered her love for fashion at a young age. Her journey began in high school when the soon-to-be social media darling turned to Instagram to begin a self-appointed modeling career. Much to her surprise, Djerf quickly found a following with her <a href="https://www.lofficielusa.com/pop-culture/science-says-bella-hadid-most-beautiful-woman-in-world">classically beautiful</a> features and an impeccable sense of <a href="https://www.lofficielusa.com/fashion/celeb-boating-style-inspiration-instagram">style</a>. She jokingly said in <a href="https://www.glossy.co/beauty/glossy-pop-newsletter-who-is-matilda-djerf-and-why-is-tiktok-obsessed-with-her-hair/">an interview</a> with Glossy, "it wasn&rsquo;t like, &lsquo;I want to be an influencer.&rsquo; It just kind of happened&mdash;which I&rsquo;m very blessed that it did.&rdquo;&nbsp;

Yet, after collaborations with various sponsored brands, the <a href="https://www.lofficielusa.com/fashion/santa-brands-influencer-approved-party-fashion-chiara-ferragni-leonie-hanne">influencer</a> found herself unfulfilled and sought a position with more creative control. She admitted in her Glossy <a href="https://www.glossy.co/beauty/glossy-pop-newsletter-who-is-matilda-djerf-and-why-is-tiktok-obsessed-with-her-hair/">interview</a>, &ldquo;I realized. &lsquo;OK, so we&rsquo;re selling out.&rsquo; I got to be creative, but I didn&rsquo;t get to decide everything. Like, I didn&rsquo;t get to decide where pieces were made, in what exact fabric, the working conditions&hellip; So that&rsquo;s when me and my boyfriend were like, &lsquo;OK, maybe let&rsquo;s try launch a brand with no prior experience whatsoever.&rsquo;&rdquo; In 2017, the inspiration it-girl and her photographer boyfriend founded <a href="https://djerfavenue.com/">Djerf Avenue</a>, a brand grounded in quality and designed to match her own effortlessly chic style.

Now, Djerf has expanded onto a new platform: TikTok. Here, she's found a cult-like following for her perfectly voluminous waves and, unsurprisingly, her It-girl style. Certainly, the Swedish influencer was ahead of her time, cutting her signature <a href="https://www.lofficielusa.com/beauty/why-you-need-bangs-curtain-bangs-how-to-style">curtain bangs</a> back in 2017, long before the trend arose. With her namesake brand, the designer has taken her passion for haircare and collaborated with Emi Jay, an LA-based <a href="https://www.lofficielusa.com/fashion/butterfly-hair-clips-2000s-trend-celebrities">hair accessory</a> brand. Now more than ever It's becoming increasingly obvious that this rising "cool girl" shows no signs of stopping.

Who is Matilda Djerf?

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