Fashion

8 Swimwear Trends that Will Rule Summer 2024

Approved by your favorite celebrities and It girls, discover the ultimate one-piece swimwear and bikini trends to dive headfirst into the hot days.

Kylie Jenner, photo via Instagram/@kyliejenner
Kylie Jenner, photo via Instagram/@kyliejenner

Whether you already booked that highly-anticipated vacation or you’re hoping to fit an impromptu weekend getaway into your busy summer schedule, it’s time to start thinking about your current swimwear collection and decide which trends will be making it into your shopping cart and what styles you will be opting out of. And although updating your swim closet every year according to the latest trends seems far from practical (and just way too expensive), the good news is that the upcoming 2024 swim trends are highly versatile and adaptable. From vibrant bikinis in plain colors that can be mixed and matched endlessly to timeless cheetah prints that you’ll wear for many seasons to come, swimwear is finally embracing functionality and everlastingness. Additionally, while lingerie has become a staple in celebrities' everyday wardrobes, bathing suits seem to be following that same direction. Pair your favorite black bikini top with some flowy linen pants and stacked jewelry and voilà: you've got the perfect vacation outfit without even having to deal with that extra weight in your carry-on.

And as days get hotter and the possibility of a tropical getaway starts taking over our heads, our favorite celebrities give us a glimpse of the biggest swimwear trends we’ll be seeing everywhere during the sunny season. Whether they're enjoying their first beach trips of the year in enviable destinations or lounging by their sun-kissed pools, It girls have transformed Instagram and TikTok into the ultimate beach style guide. With this in mind, L’OFFICIEL has rounded up the 8 biggest swimwear trends that are bound to dominate summer 2024.

2024 Swimsuit Trends: Bold Hardware

Unapologetically bold yet extremely chic, oversized hardware details have been taking over bikinis and one-piece bathing suits alike. Typically crafted in rounded golden shapes, these striking embellishments add a touch of sophistication to any swim attire. If you are tired of your jewelry tarnishing every time you hit the beach, hardware swimsuits offer the perfect alternative to bring that subtle spark to your summer look.

 
 
 

2024 Swimsuit Trends: Wild Animal Prints

Although animal prints have been trending on and off for decades, these wild patterns are undoubtedly having a ferocious comeback, reflected in this season's swimwear. Channeling effortless confidence and fearless attitude, bombshells like Kim Kardashian and Precious Lee have been showing off their animal print bikinis in envy-inducing destinations. Snake, cheetah, or zebra, incorporating these savage prints into your 2024 beach wardrobe is a must.

 
 
 

2024 Swimsuit Trends: High Contrast Colors

In the most striking combinations, 2024 swimwear is all about color contrasting. Whether it is French-Riviera-inspired bathing suits in black and white, or colorful swimsuits that bring together clashing tones, celebrities and It girls seem to be loving these unexpected combinations. They say that opposites attract, and in the world of swimwear, these vibrant contrasts are certainly making a statement.

 
 
 

2024 Swimsuit Trends: Metallic Colors

In gold, silver, or even vibrant shades, metallic fabrics seem to be taking over swimwear this 2024. Highlighting your sun-kissed glow and making your beach attire extra striking, this flattering trend will have you turning heads wherever you go. In micro bikini sets or one-piece silhouettes, these sparkling bathing suits can effortlessly adapt to your everyday wardrobe and be carried from day to night.

 
 
 

2024 Swimsuit Trends: Sparkly Embellishments

If chunky hardware and metallic fabrics aren’t eye-catching enough for you, 2024 swimwear brings a plethora of sparkly embellishments to choose from. Covered in sequins and beads or adorned with pearls and charms, bathing suits have never been this bold—or loud. Perfect for the festival season, these detailed styles merge playfulness and style. Although probably not the most comfortable swimsuits in the market, these glittery designs ensure you'll stand out in any crowd.

 
 
 

2024 Swimsuit Trends: Soft Textures

If you’d rather keep it classic when it comes to swimwear, then the soft texture trend is one for you. Crafted in ribbed fabrics and crinkled textiles, swimsuits have taken inspiration from the past popcorn trend and transformed it into an array of styles that exude subtle elegance. In soft shades or vibrant palettes, textured bathing suits are a versatile addition that you'll keep in your beach wardrobe for seasons to come.

 
 
 
 

2024 Swimsuit Trends: Vibrant Colors

From striking shades to sun-inspired pastels, celebrities seem to have embraced colorful swimsuits, making them the most joyful trend of the season. Whether you choose a passionate red tone like Hailey Bieber, or opt for a tropical shade of lime like Sophia Richie, bathing suits for the upcoming sunny season wish to be brighter than the sun itself.

 
 

2024 Swimsuit Trends: Timeless Black

Because often times less is more, we can’t deny the timeless allure behind a plain black swimsuit. Whether it’s a triangle-shaped bikini set or a sleek one-piece design, black beachwear will always be in fashion. Easy to blend into your everyday wardrobe and perfect to carry from day to night, black designs are probably the smartest inversion when it comes to swimwear. Sophisticated and effortlessly elegant, every beach wardrobe needs to have at least one black swimsuit.

 
 
 
 

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