<p>The Swiss luxury watch brand partners with the Oscar-nominated actor for his first-ever brand partnership.&nbsp;</p>

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            <p>Following <a href="https://www.lofficielusa.com/fashion/tag-heuer-sydney-mclaughlin-brand-ambassador" target="_blank" rel="noopener">Tag Heuer</a>'s commitment to elegance and fearlessness, the luxury brand taps with <a href="https://www.lofficielusa.com/film-tv/famous-actors-never-won-oscars-biggest-snubs" target="_blank" rel="noopener">Ryan Gosling</a> as its newest brand ambassador. As one of Hollywood's most versatile leading men, Gosling's effortless confidence and dedication to defying expectations make him the perfect fit in driving the brand forward.&nbsp;</p>
            <p><span>&ldquo;[Ryan] is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction," said <a href="https://www.lofficielusa.com/men/luxury-watches-cartier-tag-heuer-hermes" target="_blank" rel="noopener">Tag Heuer</a> CEO Frédéric Arnault. "The movie <em>Drive</em> represents the strongest link with who we are today, and we are excited about the creative projects we have together.&rdquo;&nbsp;</span></p>
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<p><span>The announcement comes in tandem with the newest collection, a revisitation of the iconic <a href="https://www.tagheuer.com/gb/en/collection-carrera/collection-carrera.html" target="_blank" rel="noopener">Tag Heuer Carrera</a> into a timeless and sporty-elegant three-hand watch. </span><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The watch represents the ultimate showcase of the brand's motor-racing heritage and is best known for its timeless quality and obsession with readability, perfect for drivers who need a quick glance at the time when under pressure.&nbsp;</span></p>
<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><span>The Tag Heuer Carrera Three Hands collection of 13 pieces reinterprets the former designs into four modern styles: </span>the Tag Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The Tag Heuer Carrera Date 39 mm, and the Tag Heuer Carrera Date 29 mm.</span></p>
<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&ldquo;I appreciate its timeless design," said Gosling on the newest watch portfolio. "I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn&rsquo;t have to think about keeping up with trends.&rdquo;</span></p>
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<p>The Golden Globe winner has been very active in his collaboration with <a href="https://www.lofficielusa.com/fashion/tag-heuer-conncted-super-mario-nintendo-collaboration" target="_blank" rel="noopener">Tag Heuer</a>, even handpicking <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">the award-winning photographer Pari Dukovic for his first ad campaign photo shoot. The duo worked together on every step of the creative process, which resulted in a vibrant campaign inspired by Gosling's own desire to create something striking.</span></p>
<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&ldquo;Ryan said he wanted to do something completely different," said Dukovic. "Color has emotion and it&rsquo;s completely unexpected. In creating these portraits it was about creating something timeless and timely at the same time. <a href="https://www.lofficielusa.com/save-the-date/tag-heuer-third-monaco-timepiece-event-2019" target="_blank" rel="noopener">Tag Heuer</a>&rsquo;s watches have a timeless quality to them and that&rsquo;s exactly what we wanted to do with the campaign.</span></p>

<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><span>Gosling has always challenged himself by taking on an assortment of exciting roles, each one different from the last. From the brooding and mysterious stunt driver in&nbsp;<em>Drive</em> to the critically-acclaimed musicality of <em>La La Land&nbsp;</em>and the iconic sci-fi revival&nbsp;<em>Blade Runner 2049,&nbsp;</em>it's clear that he is unafraid of taking the risks necessary in order to be phenomenal.&nbsp;</span></span></p>
<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><span>&ldquo;<a href="https://www.lofficielusa.com/fashion/bella-hadid-just-got-her-own-tag-heuer-limited-edition-watch" target="_blank" rel="noopener">Tag Heuer</a> has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years," said Gosling. "Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to.&rdquo;</span></span></p>

Ryan Gosling Joins Tag Heuer as Newest Global Ambassador

L'OFFICIEL USA December 2024 - Julianne Moore Cover

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Ryan Gosling Joins Tag Heuer as Newest Global Ambassador

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