The newest marine sustainability initiative brought by American designer Tom Ford aims to create plastic alternatives with the Plastic Innovation Prize.&nbsp;

<a href="https://preview.lofficielusa.com/fashion/pre-order-retail-model-shopping-sustainability" target="_blank" rel="noopener">Sustainability in fashion</a> has been a widely discussed topic that seems to increase in urgency each year as <a href="https://preview.lofficielusa.com/fashion/stella-mccartney-fall-winter-2019-ad-campaign-climate-change" target="_blank" rel="noopener">climate change</a> continues to worsen.
Marine life takes some of the hardest hits from pollution, with the fashion industry contributing to much of the waste. An initiative that not only works to take responsibility for the industry's environmental damages but also set a precedent for increased sustainability is the Plastic Innovation Prize.
Backed by American fashion designer <a href="https://preview.lofficielusa.com/fashion-week/tom-ford-fall-winter-2022-collection-womens-mens" target="_blank" rel="noopener">Tom Ford</a> and Lonely Whale CEO Dune Ives, the Prize is a competition for innovative global enterprises to create degradable alternatives to standard thin-film plastic. Winners of the Tom Ford Plastic Innovation Prize, which will be announced in Spring 2023, will receive more than $1.2 million and support from Lonely Whale and other partnering companies to help get their products on the market.

Tom Ford Plastic Innovation Prize: Finalist Announcement

TOM FORD Plastic Innovation Prize: Finalist Announcement (Full Length)

&ldquo;What we accomplish together through this competition will catalyze global change across continents, countries and industries, which is urgently needed to address plastic pollution,&rdquo; said Ford. &ldquo;If the ocean is polluted and in danger, then so is the planet and so are we."
The eight prize finalists, which were announced during an event on March 29, span countries across the world from Canada to Kenya. Genecis, Kelpi, Lwanda Biotech, Marea, Notpla, Sway, Xampla, and Zerocircle, all of which bring non-plastic solutions in incredibly novel materials such as spider silk and seaweed, have been selected to move forward into the competition's final round.
A number of activists, designers, and celebrities are on the panel of judges, including <a href="https://preview.lofficielusa.com/fashion/stella-mccartney-sustainability-shoes-bags" target="_blank" rel="noopener">Stella McCartney</a>, Don Cheadle, and Susan Rockefeller. Additionally, the finalists' solutions will be tested by a number of companies, including J. Crew, and <a href="https://preview.lofficielusa.com/fashion/louis-vuitton-nike-air-force-1-sothebys-charity-auction" target="_blank" rel="noopener">Nike</a>.

Tom Ford's Plastic Innovation Prize Announces 8 Finalists

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Tom Ford's Plastic Innovation Prize Announces 8 Finalists

Tags

Recommended posts for you

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon

Fashion

L’HISTOIRE: Björk’s Swan Dress and Egg-Laying Stunt at the 2001 Oscars

Fashion

The Dreamiest Looks From Pre-Fall 2025 Collections

Fashion

Remembering 2024's Most Controversial Moments in Fashion

Fashion

Nia Long Is the Latest Skims Campaign Star

Fashion

A Hot Take on 2024's Worst Fashion Trends... and Best