Tommy Hilfiger Launches the 2024 "Summer Essentials" Campaign
Featuring Madelyn Cline, Noah Beck, Michael Rainey Jr. and Madison Bailey, the new lifestyle campaign is an ode to the classic American summer-with a red, white and blue twist.
To kick off the summer season, Tommy Hilfiger announced the launch of the 2024 "Summer Essentials" lifestyle campaign, featuring several brand ambassadors that are a part of the Tommy Family: Madelyn Cline, Noah Beck, Michael Rainey Jr. and Madison Baily.
The campaign serves as a celebration of classic American summer style, capturing laid back sophistication and authenticity in a number of new staple pieces. Photographed in Charleston, South Carolina by Terrence Connors, there is something for everyone in the new campaign, from reversible bikinis to linen blazers and crochet midi-dresses.
The "Summer Essentials" were designed with every summer event in mind, from backyard parties to relaxing pool days. Each piece aims to embody Tommy Hilfiger's sense of timeless elegance while focusing on comfort and versatility. The brand has always aimed to celebrate old-school American style with a modern twist, something that is clearly seen across the new summer collection.
“I am absolutely thrilled to have Madelyn Cline, Noah Beck, Michael Rainey Jr and Madison Bailey star in our Summer 2024 campaign,” Hilfiger said in a statement. “Their collective talent and influence is magnetic, and each embodies the spirit that defines our collection—timeless and effortless style. Together, we're bringing forward a collection that celebrates the classic American summer and blending it with our signature red, white and blue."
Madelyn Cline, an American actor, was announced as a Tommy Hilfiger brand ambassador in 2023 and most recently attended the 2024 Met Gala as a guest of the brand. Noah Beck, an internet sensation and actor, was featured in the Tommy Hilfiger Holiday 2023 campaign, and he recently attended Tommy Hilfiger’s Fall/Winter 2024 NYFW show alongside American actor Michael Rainey Jr. Madison Bailey, an American actor, was also announced as a Tommy Hilfiger brand ambassador in 2023 and has attended several events with the brand including New York Fashion Week and the Miami Grand Prix.
Tommy Hilfiger summer essentials styles are now available to shop at tommy.com.
