<p><span>The French maison will also cease production of its REDValentino line.</span></p>

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      <p>Following in the footsteps of <a href="https://www.lofficielusa.com/fashion/gucci-aria-film-alessandro-michele-balenciaga" target="_blank" rel="noopener">Gucci</a>, Giorgio Armani, Versace, and Prada, Valentino is the latest maison to announce that it will go <a href="https://www.lofficielusa.com/politics-culture/los-angeles-banning-fur-by-2020" target="_blank" rel="noopener">fur-free</a>. Beginning in its 2022 collections, the brand will opt for alternative materials over fur to cater to its more ethically-minded customers.</p>
      <p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">&ldquo;Maison de Couture for us means creativity, uniqueness, intimacy and an <a href="https://www.lofficielusa.com/fashion/plus-size-model-runway-versace-fendi-ashley-graham" target="_blank" rel="noopener">inclusive mindset</a>. The fur-free concept is perfectly aligned with the values of our company." says Jacopo Venturini, Valentino's CEO. "We are rapidly advancing in the search for different materials and with a view to greater <a href="https://www.lofficielusa.com/fashion/sustainable-fashion-brands-to-shop" target="_blank" rel="noopener">attention to the environment</a> for the collections of the coming years."</span>&nbsp;</p>
      <p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">The last collection that will include fur will be Fall/Winter 2021.</span></p>
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Valentino goes fur-free and will end the REDValentino era in 2023

<p style="text-align: left;"><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">The maison will also cease production of its less-expensive <a href="https://www.redvalentino.com/us" target="_blank" rel="noopener">REDValentino</a> label, which will be suspended at the end of 2023. "The concentration of messages on one and only one brand will support more organic growth of the maison," says Venturini.</span><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;"></span></p>

Valentino Announces that it Will Go Fur-Free

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