Glenn Martens' work for the Paris-based fashion house defined it in recent years.

In the ever-evolving world of fashion, few brands manage to carve out a distinctive identity while challenging industry norms. <a href="https://www.lofficielusa.com/fashion/y-project-fall-2019" target="_blank" rel="noopener">Y/Project</a>, a Parisian fashion house founded in 2010, was one such brand. Known for its unconventional, sometimes impractical, designs, Y/Project fused gothic aesthetics with contemporary twists, leaving a lasting taste in fashion enthusiasts' mouths, some good, some lesser so. Nonetheless, the brand remained a point of interest for over a decade until its closure,&nbsp;announced in the second week of 2025.&nbsp;
French Designer Yohan Serfaty founded Y/Project in 2010 with an initial vision to revolve around pieces that exuded a raw, rebellious energy. The brand quickly gained a cult following, appealing to fashion enthusiasts seeking an avant-garde edge. In 2013, Belgian designer <a href="https://www.lofficielusa.com/fashion/glenn-martens-francesco-vezzoli-interview-stylist-artist-photo" target="_blank" rel="noopener">Glenn Martens</a> took over as creative director following Serfaty&rsquo;s passing. Martens infused the brand with a playful yet intellectual approach, introducing patchwork designs, innovative denim, exaggerated proportions, and trompe-l'&oelig;il effects that quickly became Y/Project&rsquo;s signature. His ability to deconstruct and reimagine classic silhouettes garnered critical acclaim, propelling the brand into a new level of international spotlight.

Y/Project most iconic runway looks

Y/Project runway looks

Under Martens&rsquo; leadership, Y/Project won the <a href="https://www.vogue.com/article/andam-prize-2017-y-project-wins" target="_blank" rel="noopener">ANDAM Grand Prize </a>in 2017, a pivotal moment that cemented its reputation as a label to look out for. Martens was also named one of the <a href="https://www.businessoffashion.com/people/glenn-martens/" target="_blank" rel="noopener">Business of Fashion&rsquo;</a>s 500 people shaping the global fashion industry, a testament to his innovative contributions. (He also became Diesel's creative director in October 2020.) Y/Project&rsquo;s designs caught the attention of high-profile celebrities, with style icons like <a href="https://www.lofficielusa.com/pop-culture/mariah-carey-signs-rihannas-boob-christmas-show-watch" target="_blank" rel="noopener">Rihanna</a> and most recently, <a href="https://www.lofficielusa.com/fashion/castlecore-trend-aesthetic-tiktok-medieval-core-2025" target="_blank" rel="noopener">Chappell Roan</a> championing the brand. Despite its success, Y/Project faced financial challenges in the latter years. In 2024, the brand <a href="https://www.businessoffashion.com/news/luxury/y-project-shut-down-glenn-martens/" target="_blank" rel="noopener">canceled</a> its highly anticipated February show, citing cash flow issues. By 2025, amid a global slowdown in luxury spending, Y/Project announced its closure.&nbsp;
"After 14 fruitful years, Y/Project has made the challenging decision to stop operations," the brand <a href="https://www.yproject.fr/" target="_blank" rel="noopener">said in a statement</a> on its website. "Y/Project and the team thank all partners and Y/P supporters for their unwavering dedication to the brand throughout the years. Special thanks to Glenn Martens, Pascal Conte-Jodra, and the late Gilles Elalouf for giving their team the space to create and grow."&nbsp;
As shoppers bid farewell to Y/Project, it&rsquo;s worth reflecting on the runway moments by Martens that defined its legacy. Click through the gallery below for 17 runway moments that defined the brand in recent years.

Y/Project Fall/Winter 2018. Getty Images.

Y/Project Spring/Summer 2020. Getty Images.

Y/Project Spring/Summer 2024. Getty Images.

Y/Project Spring/Summer 2017. Getty Images.

Y/Project Fall/Winter 2022. Getty Images.

Y/Project Spring/Summer 2023. Getty Images.

Y/Project Fall/Winter 2024. Getty Images.

Y/Project Fall/Winter 2021. Getty Images.

Y/Project Fall/Winter 2023. Getty Images.

17 of Y/Project's Most Iconic Runway Moments 

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17 of Y/Project's Most Iconic Runway Moments

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