Men's
Diesel and Steve Aoki Have Joined Forces
True to its cutting-edge DNA, Diesel has tapped the innovative DJ and producer to be the face of its new watch collection.
According to the lifestyle and denim brand, no one is better suited to be the face of Diesel’s fall watch collection than DJ and producer Steve Aoki. “I like to challenge the idea of time. I have to master my days - master them and make the most of them. This is what connects me so much to Diesel’s vision as a brand and the watch,” comments Aoki about the collaboration. “I have always made it a point to indulge in my passions without limit and to question conventions that dictate otherwise. That’s what Diesel has done and continues to do.” Diesel’s fall collection features classic light-colored dials among otherwise transparently blue components – a nod, of course, to the denim culture of the brand.
