<text class="_textbox_x434h_15" direction="ltr" height="11.8829956054688" lengthadjust="spacingAndGlyphs" textlength="71.00732421875" x="1068.41625976562" y="-154.29150390625" data-test="textbox">See </text><text class="_textbox_x434h_15" direction="ltr" height="11.8829956054688" lengthadjust="spacingAndGlyphs" textlength="167.171203613281" x="924.810607910156" y="-138.29150390625" data-test="textbox">Swiss luxury powerhouse </text><text class="_textbox_x434h_15" direction="ltr" height="11.7299957275391" lengthadjust="spacingAndGlyphs" textlength="64.1358642578125" x="1097.52307128906" y="-138.29150390625" data-test="textbox">Tag Heuer's</text><text class="_textbox_x434h_15" direction="ltr" height="11.8659973144531" lengthadjust="spacingAndGlyphs" textlength="23.6640014648438" x="921.400512695312" y="-90.2914962768555" data-test="textbox">&nbsp;</text><text class="_textbox_x434h_15" direction="ltr" height="11.8830032348633" lengthadjust="spacingAndGlyphs" textlength="125.366455078125" x="950.441162109375" y="-90.2914962768555" data-test="textbox">five new Formula 1 </text><text class="_textbox_x434h_15" direction="ltr" height="11.8830032348633" lengthadjust="spacingAndGlyphs" textlength="81.302490234375" x="1080.12561035156" y="-90.2914962768555" data-test="textbox">chronographs, in addition to its new eyewear.</text>

PHOTOGRAPHY Pierre Tostain
STYLED BY Fernando Echeverria
Watch <a href="https://www.lofficielusa.com/tags/collaborations">collaborations</a> and partnerships are common in the world of chronographs, but not all are as exciting as which maker holds the prestigious place as F1's Official Timekeeper. <a href="https://www.lofficielusa.com/tags/tagheuer">Tag Heuer</a> now holds the spot, and the <text class="_textbox_x434h_15" direction="ltr" height="11.8829956054688" lengthadjust="spacingAndGlyphs" textlength="167.171203613281" x="924.810607910156" y="-138.29150390625" data-test="textbox">Swiss luxury powerhouse's new timepieces and <text class="_textbox_x434h_15" direction="ltr" height="7.61599731445312" lengthadjust="spacingAndGlyphs" textlength="53.8355712890625" x="1087.08837890625" y="-106.291496276855" data-test="textbox">eyewear </text>combine innovation with pristine design.</text>
Tag&rsquo;s Formula 1 collection spans five new <a href="https://www.lofficielusa.com/tags/watch">watches</a>, each with 44-millimeter titanium cases, and an eyewear collection characterized by a sporty vibe. The timepieces boast rubber straps in colorways across blue, red, and black with various highlights. The new watches retail start at $4,700 and up, while others in the watchmaker's general F1 collection are available starting at $1,550. They are available to shop on the Swiss retailer's <a href="https://www.tagheuer.com/us/en/timepieces/collections/tag-heuer-formula-1/">website</a>.
Bringing precision engineering from the racetrack to real life, Swiss luxury powerhouse Tag Heuer doubles down on innovation with the launch of cutting-edge eyewear and five new Formula 1 chronographs. Keep scrolling to see the new pieces in L'OFFICIEL's latest editorial for the April 2025 Hommes <a href="https://www.lofficielusa.com/issues/l-officiel-hommes-usa-april-2025-jon-hamm-cover">issue</a>, fronted by <a href="https://www.lofficielusa.com/film-tv/jon-hamm-your-friends-neighbors-interview">Jon Hamm</a>.

Jacket BALENCIAGA Formula 1 Chronograph TAG HEUER

Shield Pro sunglasses TAG HEUER

Formula 1 Chronograph TAG HEUER

Jacket LOUIS VUITTON MEN’S Shield Pro sunglasses TAG HEUER Balaclava STYLIST’S OWN

MODEL: Zhuoran Wang MARILYN AGENCY PARIS
SET DESIGN: System F KAPTIVE
PRODUCED BY: Joshua Glasgow
PHOTO ASSISTANT: Riccardo Fasana

Tag Heuer's New Formula 1 Chronographs Are Here

L'OFFICIEL USA May 2025 - Isabela Merced Cover

L'OFFICIEL USA May 2025 - Ciara Cover

L'OFFICIEL USA March 2025 - Amanda Seyfried Cover 

L'OFFICIEL HOMMES USA APRIL 2025 - Jon Hamm Cover

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

Tag Heuer's New Formula 1 Chronographs Are Here

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