Tag Heuer's New Formula 1 Chronographs Are Here

PHOTOGRAPHY Pierre Tostain

STYLED BY Fernando Echeverria

Watch collaborations and partnerships are common in the world of chronographs, but not all are as exciting as which maker holds the prestigious place as F1's Official Timekeeper. Tag Heuer now holds the spot, and the Swiss luxury powerhouse's new timepieces and eyewear combine innovation with pristine design.

Tag’s Formula 1 collection spans five new watches, each with 44-millimeter titanium cases, and an eyewear collection characterized by a sporty vibe. The timepieces boast rubber straps in colorways across blue, red, and black with various highlights. The new watches retail start at $4,700 and up, while others in the watchmaker's general F1 collection are available starting at $1,550. They are available to shop on the Swiss retailer's website.

Bringing precision engineering from the racetrack to real life, Swiss luxury powerhouse Tag Heuer doubles down on innovation with the launch of cutting-edge eyewear and five new Formula 1 chronographs. Keep scrolling to see the new pieces in L'OFFICIEL's latest editorial for the April 2025 Hommes issue, fronted by Jon Hamm.