L&rsquo;OFFICIEL, FASHION MEDIA COMPANY PART OF AMTD IDEA, ANNOUNCES THE LAUNCH OF ITS DIGITAL COUTURE STUDIO, WITH A FIRST CAPSULE IN PARTNERSHIP WITH DRESSX, THE LARGEST METAFASHION RETAILER&nbsp;

L&rsquo;OFFICIEL, FASHION MEDIA COMPANY PART OF AMTD IDEA, ANNOUNCES THE LAUNCH OF ITS DIGITAL COUTURE STUDIO, WITH A FIRST CAPSULE IN PARTNERSHIP WITH DRESSX, THE LARGEST METAFASHION RETAILER&nbsp;

PRESS RELEASE - JUNE 7th 2022
L&rsquo;OFFICIEL, the centennial fashion and luxury media company led by Hong Kong investment group AMTD Idea, announced today the launch of their Digital Couture Studio, a research-based virtual style studio for metaversial wearables, with a first capsule collection in collaboration with DRESSX, the largest international digital fashion retailer. The collaboration marks the launch of the magazine&rsquo;s upcoming Metaverse Issue.
The Paris-based fashion magazine &amp; media company L&rsquo;OFFICIEL builds its legacy upon centennial fashion archives, with more than 100.000 fashion archive images from the last 100 years. In its move towards Web3, L&rsquo;OFFICIEL will bring these archives to a new metaversial dimension by allowing the historic material to become a source for creating new, future-forward fashion.
For its first Digital Couture drop, L&rsquo;OFFICIEL partnered with DRESSX, whose expertise in digital fashion design allowed blending the media company&rsquo;s fashion archive images of the past into digital wearables for the future.
This Couture Capsule Collection in collaboration with DRESSX consists of 3 hybrid looks, designed by blending the first-ever looks to be published in L&rsquo;OFFICIEL from top traditional couturiers with help from DRESSX&rsquo;s creators and technology, into a digital-first novelty&mdash;sold as limited edition DRESSX metalooks.&nbsp;
Starring on the cover of L&rsquo;OFFICIEL&rsquo;s upcoming June Metaverse Issue is one of the new virtual looks of the Couture Capsule Collection, a creative blend between a look by Christian Dior portrayed in 1947 for L&rsquo;OFFICIEL n&deg; 307, a look by Crist&oacute;bal Balenciaga portrayed in 1938 for L&rsquo;OFFICIEL n&deg; 206 and a look by Jeanne Lanvin portrayed in 1922 for L&rsquo;OFFICIEL n&deg; 10.
Benjamin Eym&egrave;re, CEO of L&rsquo;OFFICIEL and Chief Metaverse Officer of AMTD Idea, said:
&ldquo;We are extremely happy to kick off our Web3 Couture Studio with a special Capsule with DRESSX, the most avant-garde digital fashion retailer. This is a first step to allow great emerging designers to draw upon our history to generate new collections. Fashion is an eternal renewal, and we want to give to emerging designers from all around the world the opportunity to create new digital wearables drawn from the highlights of fashion history.&rdquo; 
Dr. Calvin Choi, Global Chairman of L&rsquo;OFFICIEL Inc. SAS and AMTD Group, said:
&ldquo;The E in AMTD IDEA stands for Education. We believe in fashion education and research, where the past serves us as inspiration to create the future of fashion. With our Fashion Blender we will empower creatives from all around the world to use our exclusive database to create the fashion of tomorrow.&rdquo;
&ldquo;Collaborating with L&rsquo;OFFICIEL has been an incredible experience for our designers: redefining the past in order to generate contemporary digital fashion, thanks to the magazine&rsquo;s extensive database and knowledgeable fashion editors,&rdquo; says Daria Shapovalova and Natalia Modenova, co-founders at DRESSX. &ldquo;Staying true to our mission to democratize the industry and make luxury fashion accessible to everyone, L&rsquo;OFFICIEL provided us a unique opportunity to reimagine what it means to be a couturier of the 21st century and recreate traditional fashion craftsmanship in the age of digital.&rdquo;&nbsp;

&rdquo;We are proud to showcase three digital dresses adorning the covers of L&rsquo;OFFICIEL USA, Italy, and France editions, merging the past and the future, and utilizing technology to give L&rsquo;OFFICIEL readers a chance to feel like cover stars wearing the featured dresses in AR via the DRESSX app&rdquo;, added Daria Shapovalova and Natalia Modenova.&nbsp;
This first Couture Capsule Collection with DRESSX will be showcased on the Fashion Dune, L&rsquo;Officiel&rsquo;s LAND in The Sandbox, leading global metaverse. The open air cultural space and answers the challenge presented by finding a new way to convey editorial content. The L&rsquo;OFFICIEL LAND acts as an open-air exhibition, a digital theater featuring giant historic covers of L&rsquo;Officiel, which will open with a series of fashion and cultural exhibitions in September 2022.
L&rsquo;OFFICIEL x DRESSX &ldquo;Fashion Blending&rdquo; looks are available through the DRESSX app.
An exclusive interview with the founders of DRESSX is featured in the upcoming L&rsquo;OFFICIEL Metaverse Issue, dedicated to all things Web3 through the lens of luxury fashion, from crypto to blockchain. The Metaverse issue opens the stage for L&rsquo;OFFICIEL&rsquo;s Metamonth, a world-wide virtual and in-person celebration and exploration of Web3 throughout 32 in-language websites and print editions, and a number of exclusive events.&nbsp;

<h6 class="p1" style="text-align: center;">About DressX </h6>
<h6 class="p1" style="text-align: center;">DRESSX is a metacloset of digital-only clothes, NFT fashion items and AR looks. Understanding the scale of the negative environmental footprint produced by the fashion industry, DRESSX was created by Daria Shapovalova and Natalia Modenova in July 2020 as the first ever platform for digital garments that generate zero waste, carbon footprints, and chemicals during their production. DRESSX collaborated with a number of fashion companies, providing the technology for digital fashion dressing to Farfetch, featuring collections from Burberry, Balenciaga, Off-White, Dolce &amp; Gabbana, Khaite, Palm Angels and more. DRESSX&rsquo;s signature AR digital hat was worn over 1 million timed on the app and social media platforms. After multiple successful NFT drops on public marketplaces, in March 2022 DRESSX opened its own NFT marketplace nft.dressx.com, starting with a fundraiser drop FASHION FOR PEACE. Download the app here.</h6>
<h6 class="p1" style="text-align: center;">About L&rsquo;OFFICIEL </h6>
<h6 class="p1" style="text-align: center;">L&rsquo;Officiel (<a href="http://www.lofficiel.com">www.lofficiel.com</a>) is a global leading media company built on a centennial brand legacy, based in Paris since 1921. Present in 80 countries, with 32 in-language international medias, L&rsquo;Officiel is today visible by fashion enthusiast worldwide through its extensive, omni-platform digital presence. Recognized as a leading luxury and fashion brand, L&rsquo;Officiel is an international reference for French style and pioneer in fashion, beauty, lifestyle and contemporary society. L&rsquo;Officiel, led by AMTD IDEA Group, is part of the "AMTD Spider-Net", an interconnected network of key players in media, culture, education and investment banking.</h6>
<h6 class="p1" style="text-align: center;">About AMTD IDEA Group </h6>
<h6 class="p1" style="text-align: center;">AMTD IDEA Group, formerly known as AMTD International Inc. (NYSE: AMTD; SGX: HKB) represents a premier Asia financial institution and digital solutions group connecting companies and investors from Asia, including China and Hong Kong as well as the ASEAN markets with global capital markets. Its comprehensive one-stop financial services plus digital solutions platform addresses different clients&rsquo; diverse and inter-connected financial needs and digital requirements across all phases of their life cycles. Leveraging its deep roots in Asia and its uniquePRESS RELEASE Paris, May 26, 2022 eco-system &mdash; the "AMTD SpiderNet" &mdash; the Company is uniquely positioned as an active super-connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit <a href="http://www.amtdinc.com">www.amtdinc.com</a> or follow us on Twitter at "@AMTDGroup."&nbsp;</h6>

L'OFFICIEL X DRESSX

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