Meet The Next Influencer To Watch Out For: Michael Rubin's Daughter, Kylie Rubin
After two appearances at the annual White Party at just 18 years old, Rubin seems to be slowly but surely creating a platform as a social media personality on the rise.
At first glance, Kylie Rubin's Instagram feed may appear just like any other teenager's, but under the surface, the 18-year-old has documented everything from luxurious family trips to St. Barth's to Grecian getaways with friends to appearances at high-profile sporting events on her social media feed.
With her latest appearance at her father Michael Rubin's annual White Party—the Fourth of July Hamptons bash attended by celebrities ranging from Travis Scott to Kim Kardashian to Justin Bieber— the University of Southern California-bound 18-year-old and ever-expanding follower number, Rubin has the Internet speculating on a potential career in social media—a move that wouldn't surprise many of her TikTok famous friends, Charli D'Amelio and Lily Chee included.
On TikTok, the Internet sees another side of Rubin—where videos are infused with a similar dry sense of humor. Clips capture different aspects of her life, with footage including everything from mornings in the Hamptons where the 18-year-old sports matching pajama sets with friends to nights out in New York City to college decision day at her Pennsylvania private school. Although her life appears both relatively average for an 18-year-old—days spent at high school, beach days with friends, stints stuck at home while grounded—and simultaneously glamorous—tropical vacations, celebrity family friends, and a fabulous wardrobe are all proof of this element—her hundreds of thousands of followers are likely drawn to her profile for exactly this reason.
In influencers, users on social media have come to expect a breath of fresh air from their own day-to-day existences, so for individuals like Rubin, who lead exciting lives just barely grounded in reality, attention and curiosity is only natural—especially when she offers plenty of Instagram posts and TikTok videos that at once satiate and provoke some of the Internet's wonders about her daily life.
Short, sped-up videos featuring clips of Rubin and her friends dancing to one of TikTok's latest trending songs are most commonly seen on her feed. Although they're simple, captionless, and often less than 15 seconds long, the Internet flocks to the comment sections of each new video posted, asking for anything ranging from outfit details to Rubin's favorite lip liner to an invite to next year's White Party. While her social media presence may be prolific, it is anything but revealing. Day-to-day snaps of her life are featured, but Rubin rarely reveals anything incisive about herself, leaving plenty of room for speculation among her followers and an air of mystery—the ultimate ingredients for crafting an It girl persona.
The daughter of Fanatics founder Michael Rubin and Meegan Spector, a dance teacher, Kylie grew up in Philadelphia in a neighborhood near her father's childhood home and graduated from The Baldwin School—a private all-girls academy in Bryn Mawr, Pennsylvania—in 2024. Come Fall 2024, Rubin is set to move out to Los Angeles, where she'll attend USC as a freshman.
As Rubin ventures into the next stage of her life as an incoming college student, the Internet is eagerly awaiting signs of a budding social media career or any major moves to join her father's business empire.
