Sydney Sweeney&rsquo;s marketing choices&mdash;from her latest American Eagle campaign to her soap collab with Dr. Squatch&mdash;have landed her in hot water. Here&rsquo;s a look back at the star before the scandals.

<a href="https://www.lofficielusa.com/tags/sydney-sweeney" target="_blank" rel="noopener">Sydney Sweeney</a> may be one of Hollywood&rsquo;s most in-demand young stars, but her recent headlines haven&rsquo;t been about her breakout performances in <a href="https://www.lofficielusa.com/film-tv/euphoria-season-3-cast-details-rosalia-hunter-schafer-zendaya" target="_blank" rel="noopener">Euphoria</a> or Anyone But You. Instead, the actress is facing backlash over her latest campaign with American Eagle. The ad, which played on the words &ldquo;jeans&rdquo; and &ldquo;genes,&rdquo; featured the tagline suggesting Sweeney had &ldquo;good jeans.&rdquo; What was intended as a cheeky pun quickly spiraled into controversy online, with critics accusing the brand of flirting with eugenics rhetoric, pointing to <a href="https://www.lofficielusa.com/fashion/sydney-sweeney-pantless-look-echo-valley-press-tour-single-ex-boyfriend" target="_blank" rel="noopener">Sweeney&rsquo;s</a> blonde hair and blue eyes as a troubling undertone.
This isn&rsquo;t the first time the Emmy-nominated actress has been criticized for her marketing choices. Earlier this year, Sweeney partnered with Dr. Squatch to release a bar of soap &ldquo;infused with her bathwater.&rdquo; While the collaboration generated buzz, many felt the concept was demeaning and played into stereotypes of catering to the male gaze. Critics called it a step backward for women in Hollywood, questioning why one of the industry&rsquo;s most promising talents would tie herself to such campaigns.
Yet before the recent wave of ad controversies, <a href="https://www.lofficielusa.com/fashion/sydney-sweeney-balmain-top-immaculate-premiere" target="_blank" rel="noopener">Sweeney</a> was steadily building her career as a young actor. From early television guest spots in some of the most popular TV shows, including Criminal Minds and Grey's Anatomy, to breakout roles like The Handmaid's Tale and Euphoria that cemented her as one of Hollywood&rsquo;s rising talents, Sweeney has found herself in a new kind of spotlight.
L&rsquo;OFFICIEL looks back at young photos of <a href="https://www.lofficielusa.com/shopping/sydney-sweeney-bikini-looks" target="_blank" rel="noopener">Sydney Sweeney</a>, tracing her path from small cameos to international stardom.

Sydney Sweeney in 2011. Getty Images.

Sydney Sweeney in 2014. Getty Images.

Sydney Sweeney in 2017. Getty Images.

Young Photos of Sydney Sweeney

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Young Photos of Sydney Sweeney

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