<p>Gone are the days of the classic New Year's resolution. In the digital age, it's all about total transformation.</p>

<p>The advent of a new calendar year has long been a time for reflection and change, but this year, Gen Z is upping the ante and shooting for straight-up reinvention.&nbsp;</p>
<p>From the 75 Hard movement to last year's winter arc craze, TikTok has been a breeding ground for wellness, beauty, and fashion metamorphosis movements over the past few years. To be sure, there's nothing wrong with wanting to better your life, whether you're looking to get physically stronger, build better mental habits, revamp your wardrobe, go all in on skincare, or find a new hobby. But when self-improvement becomes all-consuming, we begin to tread tricky territory.&nbsp;</p>
<p>Curious to see exactly what the 2026 rebrand trend is, and how to start your own journey? Join&nbsp;<em>L'OFFICIEL&nbsp;</em>as we break down all of the specifics&mdash;and dive into some inspiration and ideas for your 2026 rebrand.&nbsp;</p>

<h2 style="text-align: center;">What Is The 2026 Rebrand Trend?</h2>

<p>Just like it sounds, the 2026 rebrand TikTok trend aims for a complete overhaul&mdash;think: a brand reshaping its image, products, or even audience.</p>
<p>With a rebrand, you're essentially aiming to wipe the slate clean and start from scratch. For TikTok's self-improvement trend, this looks like a whole new wardrobe, a new makeup routine (best suited to your features and skin type, of course), a workout routine (or perhaps a new membership to your local gym or pilates studio), a plan for keeping mentally sharp, and of course, an aesthetically pleasing moodboard to guide the way.</p>

<h2 style="text-align: center;">How To Do Your Own 2026 Rebrand</h2>

<p>To start out, you'll need to have a clear, defined idea of where you want to be at the end of the year. Think fitness goals, fashion must-haves, and personal mantras.</p>
<p>If you want to fully follow the TikTok trend, grab a few friends and create collages of your rebrands together. Whether you opt to make them on programs like Canva or Photoshop, or go old-school with a physical moodboard, a visualization of your goals is the best way to begin.&nbsp;</p>

Getty Images.

New Year, New You: Inside The Viral "2026 Rebrand" Trend

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New Year, New You: Inside The Viral "2026 Rebrand" Trend

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