Fashion

How the Brat Pack Shaped Today's Fashion Trends

L'OFFICIEL looks back at how the iconic Brat Pack revolutionized '80s fashion and continues to inspire contemporary style trends.

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Emilio Estevez, Demi Moore, Rob Lowe, and Melissa Gilbert. Photo courtesy of Getty Images.

What comes to mind when you think of '80s fashion? Is it the vibrant, oversized blazers with shoulder pads, high-waisted jeans, and bold patterns that defined the era? Or perhaps the rebellious leather jackets and distressed denim that epitomized a carefree, edgy attitude? Whatever it is, there's no denying that the Brat Pack significantly shaped these iconic looks. From Rob Lowe's effortlessly cool ensembles to Demi Moore's powerfully feminine silhouettes, the Brat Pack's fashion continues to inspire contemporary trends. 

But, in case you're unfamiliar with it, what exactly is the Brat Pack? The term "Brat Pack" was coined by New York Magazine journalist David Blum in an article portraying a group of young actors frequently seen together on and off the screen. Initially, the term had somewhat of a negative connotation, suggesting a sense of entitlement and arrogance among these stars. Despite this, the group, which included actors like Rob Lowe, Demi Moore, Molly Ringwald, Ally Sheedy, and Emilio Estevez, to name a few, quickly embraced their collective identity, which came to symbolize a new wave of youth culture in Hollywood.

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Photos courtesy of Instagram and Getty Images.

Soon, the Brat Pack became synonymous with the coming-of-age films of the 1980s, particularly those that explored the trials and tribulations of adolescence. Their movies, such as The Breakfast Club, Sixteen Candles, and St. Elmo's Fire, were not only box office hits but also cultural touchstones that captured the essence of teenage angst and rebellion. So, the fashion depicted in these films played a crucial role in defining the era's style, blending preppy, casual, and rebellious elements. 

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Rob Lowe at The Hard Rock Cafe, 1983.
A woman wearing a black shirt and orange shrug.
A woman wearing a grey jacket and black pants.
Photos courtesy of Getty Images.

Rob Lowe and Demi Moore, key figures in the Brat Pack, particularly impacted fashion with their iconic looks. Lowe's effortlessly cool style, often featuring leather jackets, fitted jeans, and a carefree attitude, epitomized a blend of rebellious charm and polished sophistication. Moore's fashion sense, on the other hand, ranged from bold power suits to more relaxed yet stylish casual wear, setting trends for both professional and everyday attire.

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Tom Cruise, Rob Lowe, C. Thomas Howell, Ralph Macchio, Matt Dillon, Emilio Estevez, and Patrick Swayze on the set of 'The Outsider,' 1982.
Demi Moore and Rob Lowe in 'About Last Night...,' 1986.
Emilio Estevez and Demi Moore at 'The Early Girl' Off-Broadway preview, 1986.
Marianne Faithful, Demi Moore, Phoebe Cates, and Billy Brannigan after the 'Give My Regards to Broad Street' premiere, 1984.
Photos courtesy of Getty Images.

The Brat Pack's on-screen personas and off-screen styles have been instrumental in the resurgence of 1980s fashion trends. As mentioned earlier, high-waisted jeans, oversized blazers, and statement accessories, staples of the Brat Pack era, have undoubtedly made a significant comeback, often with contemporary twists that blend retro charm with modern flair.

The influence of the Brat Pack extends beyond specific garments to broader style philosophies. The group's films frequently depicted youth culture's push against societal norms, reflected in today’s fashion through a mix of rebellion and individuality. Now, this ethos is evident in the popularity of vintage and thrifted clothing, where personal expression takes precedence over brand names and uniformity. Contemporary fashion celebrates this sense of individuality, encouraging eclectic mixes of styles that reflect unique personalities, much like the varied and memorable outfits seen in Brat Pack movies. With all that said, it's no wonder that designers and brands today often draw inspiration from this era to create modern pieces that blend nostalgic elements with current fashion sensibilities.

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